Your audience doesn’t need your pain. They need your perspective.

I was going to write something about the Blue Jays this week, but… too soon. 😩

Instead, I’ll talk about something that I teach all the time – writing from the scar, not the wound. Basically: stories, pain and perspective.

Because when it comes to writing, there’s a difference between healing and storytelling.

The wound is chaos.
The scar is craft.

The wound screams, “Look at me.”
The scar says, “Here, this might help.”

The wound is what happens to us.
The scar is what we make of it.

When you stop writing from the wound, you start writing from your power.

That’s why the most powerful stories – the ones that save people, move culture, or shift belief – never come from the middle of the breakdown.

They come from the version of you who survived it, named it, and can hand it to someone else like a tool.

Your audience doesn’t need your emotional raw footage.
They need the director’s cut.

Not “here’s what broke me” – but “here’s what I built from the pieces.”

Anyone can vent from the wound.

But it takes craft, courage, and distance to turn pain into something bigger than you.

We don’t need more people broadcasting their breakdown – we need more people translating their experience into insight, credibility, and direction.

That’s why the work I do isn’t for people still inside the breakdown – it’s for the leaders ready to turn the lesson into leverage:

• The founders who want their story to build authority, not sympathy.

• The leaders who know their past shaped them, but don’t need to livestream the therapy.

• The authors who want their book to grow their platform, but don’t need to perform it for validation.

That’s the energy I’m working with right now:

✅ Just signed a new book-coaching client – not because she’s in chaos, but because she wants to build her book right from the beginning.
✅ Meeting with literary agents — not to chase approval, but to create pathways for the authors I believe in.
✅ Helping clients shape narratives for media – not trauma dumps, but strategic stories that open doors.

No oversharing. No shock value.
Just clarity, intention, and a story that does something.

Not every story needs to be told. But the right one, told well, can change everything.

✨ If you’re ready to shape the story that builds your brand, positions your expertise, and opens the right doors, let’s talk.

Cat

Your Brand Catalyst, Story Strategist & Creative Ally.

PS: I’m hosting a Book Publishing 101 workshop soon.
If you've got a book in your bones and want to actually understand how publishing really works … details coming next week..

PPS: Go Blue Jays! You’re still my favourite team.