This BOLD Life
Bold insights, real talk, and practical tools to help you own your story, reinvent your life, and step into the future you actually want.
That time I hit rock bottom
I just turned down $500K 😮
I was scrolling through Pinterest, updating my vision board for 2026, and I saw it:
A glittering gold meme with “I am manifesting $500K” scrawled across it.
Nope, not for me, I thought, and continued scrolling.
Then I caught myself – Why not me? Others had done it. Why couldn’t I have this too?
Just last week, I was being interviewed for a radio show about my book Again, Only More Like You, and its origins. About how I’d hit my own rock bottom, and how the first step out of it was permission.
Permission to dream again.
With no other options. No other models and examples for what I was supposed to do next in my life. With no road map for how to burn it all down and start completely over.
I gave myself permission to imagine – what was the best that could happen?
And then I set about doing what it took to build it.
I’ve manifested a lot in the past decade, since that first seed was planted. Including building a business founded on fun. I work with people I love spending time with, on projects that I care about deeply, in a capacity that makes me feel creatively alive, inspired, turned on.
I have become 100% passion project, 100% percent of the time.
Not everything has always turned out the way I hoped, but undoubtedly it’s all been for the better, and I’ve had a blast and learned so much and made so many friends along the way.
Maybe you’re sitting on that precipice right now, debating your next step. Maybe, like me back in 2016, it feels like you don’t have that many options.
Before you choose, though, I invite you to give yourself permission to dream the craziest, wildest dream you can think of. (Like $500K, perhaps.)
Then take the tiniest step toward it. And another after that.
Cat
Your Brand Catalyst, Story Strategist & Creative Ally.
PS: If you want to hear more about my author journey and the story behind the book, check out my personal essay for SELF magazine.
If you want help figuring out your next chapter…
This isn’t something I usually offer, but if this share stirred something in you and you want help figuring out your next chapter, I’m opening a few spots for a Next Chapter Breakthrough Session.
Two focused hours. Absolute clarity.
Just let me know if you want one.
Christmas cheer is here!
One of the craziest things I’ve been playing with for years now, is adding ecommerce to my website. I just designed a couple of pieces I’m in love with, that make for playful holiday gifts for a loved one. You can check them out here!
What does your next chapter look like?
Whoops 🤦🏻♀️
Last week I hosted a workshop with only one person present. Was it destiny or fate, that he happened to be THE ONE?
I’m still figuring out whether it was cosmic forces or a dumb technological glitch that some people who signed up for my workshop were kicked out of the automation that was supposed to send them the link and reminders. And also that NO ONE got my emails promoting my workshop last week.
Perhaps a little of both.
Interestingly, the person who did magically show up? He ticked off all my boxes:
-He’s a leader, a doer, someone who gets shit done at a superlative level
-Has a big vision to uplift, inspire, empower people around the world for the better of humanity
-Is kind, caring, generous, brilliant and fascinating, rich in story, knowledge and experience
He’d had extraordinary success as a business owner and entrepreneur, retired early for a life of adventure, sailing the Caribbean, until he felt this calling. And he has also lived a life - wow.
It was a little unnerving doing a workshop for an audience of one.
But it was also perfect because for the Q&A, we were able to go DEEP – and ended up talking for another hour.
About his vision.
About the 4 books he already knows he gets to write.
About the pros and cons of traditional publishing, self publishing and hybrid publishing.
And we came up with a strategy that we were both excited to move forward with.
I still don’t have the answers as to how much of our lives are the product of our own choices, how much is divine and pre-ordained, how much is cosmic dust and happenstance, soul contracts, karma and whatever else you want to throw at it.
But I know this: God is good. Cool people know cool people. And my life – your life – matters. A whole helluva lot.
PS: If you missed the workshop or the day didn’t work for you and you’d love to see a replay, let me know and I’ll send you the link :)
What does your next chapter look like?
“Human beings are works in progress that mistakenly think they’re finished.” – Dan Gilbert, Harvard psychologist
Every 5–7 years, we outgrow the story that got us here.
What got you here – your message, your keynote, your personal story – may no longer hold the power or truth that will take you where you’re going.
Over the past year, I’ve been helping speakers, experts and thought leaders not only to write the books that will position them for growth, but also with their content and media outreach strategy, so they can better convey who they are now and who they are next as they grow their brand, business and impact.
-Like the speaker who is carving out a path from legendary fundraising MC to powerful keynote speaker
-Like the non-profit that is reimagining the future of food security and leading the way for change makers everywhere
If you’re feeling called to something bigger, better, new, and you’re ready to level up, join me for my Meet the Experts session at the Canadian Association of Professional Speakers convention in Halifax in December to discover what your next chapter could look like.
Or let me know if you would like me to make this session virtual.
We don’t stop growing just because we’ve “grown up”
I’m a glass half full/silver linings kind of girl, but I’m also a writer… which means I can get as dark as they come.
One of the things I’ve been existentially crisis-ing over is whether I should encourage my 17-year-old son to go to university, or pursue any post-secondary education, really. (Yes, I can get that dark.)
Practically, though, would a gap year be better for him? Travelling the world for a year? Getting a full-time job and an early taste of the real world? Interning? Co-oping? Volunteering? (See what I mean?)
The jury’s still out, to be honest. But I did really appreciate the wonderful Bachelor of Arts talk at Guelph University’s open house last weekend, where program leads and students shared their take on the value of a degree.
It was a great reminder, that the journey is where the gold is, not just the destination.
That’s it’s okay to pivot again and again and again.
That sometimes it takes a little living to find out what you like, and what you don’t like.
And that that is an ongoing, life-long journey we never quite get over.
No matter how “adult” we are.
I don’t know about you, but I still don’t know what I want to be when I grow up. It’s constantly changing.
Every day, I learn a little more about what I enjoy, and what I don’t love.
And I try to give myself grace, and permission, to be curious, to explore, and to not consider “success” as the ultimate marker of success. But rather, how completely and unapologetically I’ve given myself over to being courageous enough to try. And to keep going.
Cat
Your Brand Catalyst, Story Strategist & Creative Ally.
PS: I’m hosting a free workshop next week for anyone curious about writing, finishing, or publishing a book. Bring your questions – I’ll save time for Q&A, and I’d love to see you there.
Find Your Breakthrough Moment
Behind every powerful book or brand is that one moment of clarity that changes everything.
My Book Breakthrough Session ($499) is where we find it, together.
In two focused hours, we’ll uncover the thread that connects your story, your message, and your next big move, and turn it into a clear plan forward.
Because sometimes, you don’t need a new direction.
You just need someone to help you see what’s already there.
Hit reply or click here to book your session →
Your audience doesn’t need your pain. They need your perspective.
I was going to write something about the Blue Jays this week, but… too soon. 😩
Instead, I’ll talk about something that I teach all the time – writing from the scar, not the wound. Basically: stories, pain and perspective.
Because when it comes to writing, there’s a difference between healing and storytelling.
The wound is chaos.
The scar is craft.
The wound screams, “Look at me.”
The scar says, “Here, this might help.”
The wound is what happens to us.
The scar is what we make of it.
When you stop writing from the wound, you start writing from your power.
That’s why the most powerful stories – the ones that save people, move culture, or shift belief – never come from the middle of the breakdown.
They come from the version of you who survived it, named it, and can hand it to someone else like a tool.
Your audience doesn’t need your emotional raw footage.
They need the director’s cut.
Not “here’s what broke me” – but “here’s what I built from the pieces.”
Anyone can vent from the wound.
But it takes craft, courage, and distance to turn pain into something bigger than you.
We don’t need more people broadcasting their breakdown – we need more people translating their experience into insight, credibility, and direction.
That’s why the work I do isn’t for people still inside the breakdown – it’s for the leaders ready to turn the lesson into leverage:
The founders who want their story to build authority, not sympathy.
The leaders who know their past shaped them, but don’t need to livestream the therapy.
The authors who want their book to grow their platform, but don’t need to perform it for validation.
That’s the energy I’m working with right now:
✅ Just signed a new book-coaching client – not because she’s in chaos, but because she wants to build her book right from the beginning.
✅ Meeting with literary agents — not to chase approval, but to create pathways for the authors I believe in.
✅ Helping clients shape narratives for media – not trauma dumps, but strategic stories that open doors.
No oversharing. No shock value.
Just clarity, intention, and a story that does something.
Not every story needs to be told. But the right one, told well, can change everything.
✨ If you’re ready to shape the story that builds your brand, positions your expertise, and opens the right doors, let’s talk.
Cat
Your Brand Catalyst, Story Strategist & Creative Ally.
PS: I’m hosting a Book Publishing 101 workshop soon.
If you've got a book in your bones and want to actually understand how publishing really works … details coming next week..
PPS: Go Blue Jays! You’re still my favourite team.
The Leap Comes Before the Clarity
Maybe it’s because it was my birthday.
Maybe it’s the workshop I attended by my friend Robb the other weekend.
Or maybe it’s just because it’s Halloween week and magic is in the air, but…
I’ve been feeling some serious vision energy lately.
As a storyteller and coach in the personal development and transformational leadership spaces, this isn’t unusual for me. Vision is my jam. I can spin a hundred possibilities into a hundred thousand potential narratives.
But here’s what I know:
Without implementation, vision stays a dream.
No amount of strategy or planning can make it real without action.
Clarity doesn’t come before the leap — it comes because of it.
So that’s where I’ve been focusing lately: on the small moves that make big visions possible –
A single, intentional conversation.
A quick email.
A 20-minute writing sprint.
Each one brings me a step closer to what’s next.
And here's the thing: When you show up for your vision, it starts showing up for you.
You don’t have to have it all figured out. You just have to start.
Cat
Your Brand Catalyst, Story Strategist & Creative Ally.
PS: If you’re ready to write your next chapter – and think I might be the right person to help you bring it to life – let’s talk. Book a discovery call here.
✨ For Leaders in Their Next Chapter
If your vision involves more than a project – if it’s about stepping into a new level of visibility, or influence – I see you.
The next chapter of your work isn’t about doing more. It’s about aligning your story, message, and strategy with who you’ve become.
That’s where I can help – as your your Brand Catalyst, Story Strategist, and Creative Ally for what’s next.
Ready to bring your next chapter into focus?
Book your private discovery call here.
Your next chapter might not be what you think.
What would you do if you weren’t afraid? 🤔
That’s the question Robb Gilbear asked us at last weekend’s Do Bold Shit event in Toronto.
And it got me thinking…
What DO I really want?
Because sometimes, we’re just going through the motions –
ticking off boxes…
following some script we made up,
or others made for us
(2025 vision board, I’m looking at you).
Maybe – whether it’s our life story, a passion project, or a book we’re writing – we’re looking at the canvas all wrong.
Maybe we’re too attached to how it SHOULD look.
Maybe the next chapter isn’t about what you DO next, but who you get to BE.
Maybe there’s no single “right” path.
Maybe opportunity will follow us wherever we focus our attention and joy.
Maybe we just need to let go.
And see what unfolds when we do.
When you look at it that way, the questions change.
I find myself asking:
What would make today the most fun?
The most meaningful?
What changes for you when FUN and MEANINGFUL become your compass?
Because in the end, life really is what we make it.
And that, I think, is the most creative act of all.
✨ What about you? What would you do if you weren’t afraid?
(Share your thoughts — I’d love to hear what’s calling you next.)
Cat
PS: If you’re a writer or creative, you might enjoy my conversation with Steven James on The Story Blender, where we dig into the heart of storytelling — how to create believable characters, balance truth and imagination, and what every writer should know about crafting stories that resonate.
🎧 Listen to the episode here →
This is how we raise more money, and move more hearts
It’s my birthday this weekend 🎉
And instead of taking the day off, I’m spending it doing what I love most – deep-diving into story, purpose, and impact with a bunch of heart-centered creatives at a two-day workshop with my friend Robb Gilbear.
Because for me, there’s no bigger joy than watching people step into who they’re meant to be – and share their gifts, talents, and stories in ways that move others. (And yes, there will definitely be dancing.)
I’m also celebrating the new clients I’ve been working with, who have pulled me back into my old journalism roots – using story to amplify people, products, and missions that make a difference.
Only this time, I’m not chasing headlines.
I’m helping changemakers, entrepreneurs, and organizations lead with authenticity, intuition, and courage to bring their stories forward in powerful, resonant, and – let’s be honest – more original ways.
From helping one client redesign their website to reflect an identity shift and open new doors, to helping a not-for-profit raise record-breaking funds for a new food distribution facility through a smart, story-driven outreach campaign…
I’m not just book coaching anymore.
I’m helping mission-driven people and businesses harness the power of story across every platform – to connect, inspire, and make an impact that lasts.
If you’re on a mission to make a difference – and want your story to truly connect – I’d love to help you bring it to life. From books to brand stories to campaigns that raise millions – let’s make it unforgettable.
Because that’s what I was made for.
And I bet you were made for this too.
Cat
PS: If you’re ready to bring your mission to life through a story that connects and converts, let’s talk. Book a free discovery call with me here → https://catmargulis.com/contact
This story could change everything about your business
One of the things I love most about this work?
Seeing the exponential impact it creates for my clients and the people they help.
Whether that’s Jenni Schweers, helping women lead their fertility journey with courage and confidence…
Or Shannon Talbot, whose book opened doors to new speaking opportunities and media attention…
Or Joe Lyons-Rising, whose book positioned him as the go-to voice in his industry…
And then there’s Matt Rogers.
Matt didn’t just want to write a book. He wanted to shift how people saw him – his work, his story, his ability to make a difference.
Together, we shaped his message into a book that didn’t just sit on shelves. It opened doors: new clients, speaking invitations, partnerships he never imagined possible.
Here’s the realization I’ve had recently:
That impact doesn’t only come from writing a book.
The same storytelling strategies that helped Matt (and Jenni, and Shannon, and Joe) can be applied anywhere your story needs to shine.
✨ A website that reflects your highest, authentic self
✨ A media campaign that reframes the narrative around your business
✨ Coaching that gives you the tools to create powerful content for any channel
Because your story doesn’t only live in your book. It lives in how you show up everywhere.
And when you learn how to tell it with clarity and power, the ripple effect is exponential.
If you’re ready to explore how storytelling could amplify your impact – whether through a book or beyond – let’s talk.
Because your story is bigger than you think.
Cat
P.S. Don’t wait on your story. Every week I see authors’ books opening new doors they never expected – let’s see what it could unlock for you.
🎙️ Want to hear the behind-the-scenes of how a book can change everything?
In this interview on The Book Leads podcast with host John Jaramillo, Matt Rogers shares how writing and publishing his book opened doors he never imagined – from quitting his job to launching new programs, speaking opportunities, and even leading to the development of an athletic centre. He also talks about what it was like working with me as his book coach and editor—and why he says that partnership made all the difference.
👉 Watch the full interview here
Why the best stories don’t stick to the script
I forgot how much I love going to concerts.
Recently, my hubby and I went to see one of our favourite crooners at our old stomping ground, Lee’s Palace in Toronto.
He played the songs we came for – the classics, the ones we knew by heart. But what really blew us away were the tangents: Spanish guitar riffs, drum solos that bordered on transcendental, jams that wandered and came back around in ways we couldn’t have predicted. There was even a Theremin!
Of course, I love a radio hit with its catchy chorus and hot hook. But what really holds my attention is the curiosity. The surprise. The unexpected.
Stories work the same way.
Yes, structure matters: arcs, open questions, closed loops. But when a character veers left instead of right? When an author withholds, pivots, or takes us somewhere we didn’t see coming? That’s gold. That’s the moment we lean in closer.
That’s the power of going offbeat.
👉 If you’re ready to unlock your own story and start finding those surprising turns that make your message unforgettable, I’ve put together a free guide for you: 10 Quick Prompts to Unlock Your Next Story.
Download it here and see where your story takes you:
https://catmargulis.com/unlockyourstory
And if you’ve been sitting on a book idea or big story and you’re ready to turn sparks into something solid, let’s chat. I’ve opened a few spots for discovery calls this month, and I’d love to hear about what you’re creating.
Until next time,
Cat
Your story is your superpower - here’s why
Most of us think success stories are about winning.
But the greatest ones?
They’re about the failures, setbacks, and pivots that shaped who we became. And how we dared to keep going.
We tell ourselves we need to be polished, perfect, and “ready” before we can lead, inspire, or grow. But the truth is this: Your story – raw, unfinished, imperfect – is your greatest asset. And owning it can transform not just your brand, but also your life.
Every time you own your story, you take the pen back. You’re not just sharing where you’ve been – you’re setting the stage for where you’re going.
Your story doesn’t start when everything looks perfect.
It starts the moment you dare to speak from where you are.
It starts with one brave story, told by you.
Love,
Cat xo
PS: That's my book – Again, Only More Like You – in a library! It's all about owning your story, midlife reinvention, friendship and writing your own damn happy ending. Grab a copy here!
The Moments That Shaped You
Last week, I spoke to a group of women-owned businesses about how to leverage the power of story.
I asked them to try a simple exercise:
👉 Think of a moment in your life that changed you.
It could be a win. A loss. A turning point. Now ask yourself:
• What did that moment teach you?
• Who did it make you?
• And if you shared it… who could it help?
That’s the power of story.
The next chapter of your business, your leadership, your legacy doesn’t start with a marketing plan.
It starts with the story you choose to tell today.
Unlock Your Story
Ready to start uncovering the story that will grow your brand, your impact, and your legacy?
I put together a free resource to help: 10 Quick Prompts to Unlock Your Next Story.
Inside, you’ll find simple but powerful prompts to:
• Pinpoint the moments that shaped you
• Discover the lessons hiding inside them
• Begin turning your lived experience into a story that inspires and connects
✨ Your story is already waiting inside you. This guide will help you unlock it.
👉 Grab your free guide here.
20 Ways To Write Your Book (That Don't Look Like Writing)
A friend recently asked me what I learned from my own book launch about marketing.
My answer? The same lesson I took from Alex Hormozi’s record-breaking launch this summer:
👉 Make as many friends as you can, and save as much money as you can, while you can.
When I turned my attention to launching my book, suddenly opportunities to promote my book were everywhere. But most of them came with a hefty price tag – and by then, it was too late to start saving. All I could do was manage the spending.
The truth is, money and relationships take years to build. You can’t whip them up overnight. If I could go back to when my book idea was first born a decade ago, I’d tell my younger self: start saving now – even a little here and there – for the day you’ll need it most.
This is why Alex Hormozi’s launch struck me. He sold over 2.7 million copies in 24 hours, generating more than $81 million in revenue. Impressive, but not surprising. As co-founder of Acquisition.com and host of The Game podcast, Alex is a master of business and marketing strategy.
Here’s what stood out for me: He reportedly spent over $4 million on ads before launch day – testing messaging, visuals, and offers to perfection. Then he leveraged his massive organic audience (built over years of giving out free, valuable content), affiliate partnerships, and a meticulously planned event packed with live streams, bonuses, and incentives.
Alex's launch wasn’t really about book sales. Even Alex would admit the book was an opportunity to get more press, more brand awareness, and more customers for the products and services that do make him money.
And that’s the lesson for the rest of us:
💡 Invest in relationships. Have a long game strategy. And when the time comes – invest boldly in your book marketing if you want your reach and impact to grow.
PS: Alex Hormozi had years of strategy behind his launch. That’s the edge I give my authors too: I help you play the long game – shaping your book, your publishing path, and your marketing strategy so it all works together and pays off when it matters most. Book your discovery call here and let's talk strategy.
20 Ways To Write Your Book (That Don't Look Like Writing)
I wasn't posting much on social media this summer while I was on break, but one thing I had fun doing was charting all the things I do as I begin wrangling my next book, that don't actually look like writing.
Here are 20 ways I write my books, to help you get in flow and make some magic happen for your next book.
1. In the shade, at the pool, while your daughter wraps up her swim class.
2. In your car, pulled into your driveway, as you jot down all the ideas you had on the way over driving to your favourite songs.
3. Blog posts, social media posts, keynotes, slides, dump them into your manuscript to splice and dice and contextual and massage later. It may require a heavier edit but it’s still writing.
4. Creating a Spotify playlist to get you in the mood and in flow.
5. Making a Pinterest board to add fuel to the fantasies and make manifest.
6. On walks, runs, stopping every few minutes to tap ideas on to your phone to expand on your computer later.
7. Talking it out.
8. Talking to yourself.
9. Writing ANYTHING.
10. LIVING
11. Looking UP. (I do this, A LOT.)
12. Plotting it out. (Drafting up beat sheets and beat cards.)
13. Choosing a writing tool with metrics that work for you (minutes/hours or pages/word counts).
14. Noticing those moments like the woman in the red dress in The Matrix that stick out, that are cues, signals and bread crumbs for your book.
15. Writing your query letter and synopsis first and reverse engineering your book from there later. (Currently doing this myself.)
16. Entering a writing contest. (Also just did this, as a stretch.)
17. Lying on the couch, staring at the ceiling, dreaming.
18. Acting it out.
19. Living it out and living into it.
20. LISTENING.
PS: Did you know my book, Again, Only More Like You, is available now through Audible? Click here to get your copy from one of your favourite booksellers, to read this book club favourite about reinvention, resilience, and friendship.
You don’t want to miss this conversation 🤩
I know it's only June 24 but it feels like the end of the year for me.
The past 6 months have been a whirlwind of book launches – for myself, and also for my authors.
I’m incredibly proud of the work we’ve done, and the time in which we accomplished it. I know that these books are not the end – they’re just the beginning. And I’m excited to see what’s next for all of us.
If you’ve been with me a while, you know that I like to pause my newsletter for summer. It’s my chance to pour back into myself, my family and my other passion projects, including my next book 😉
About a year ago I onboarded 3 would-be authors who, funny enough, all wanted to launch their book around April—the same month I would be launching my own book, which has been an almost decade-long endeavour. At the time, I didn’t know how I would pull it all off, but I said yes anyway, confident that I could figure it out and make it happen.
Now all four of us have successfully launched our books (one last author will be launching her book in the coming weeks). After months of giving every last scrap of ourselves to make these goals happen, our dreams are finally coming true.
This wouldn’t have been possible without team.
Thank you to Karlene, Taneet, Meera, Melanie, Rob and so many more for all your support with my book launch for Again, Only More Like You. On the client side, my authors and I have been supported by Taneet, Monica, Moriah, Dawn, Emma and Amy.
I hope you, too, will take time this summer to just BE. Life moves so quickly, as I was reminded at a funeral service last weekend. There will always be bills to pay, projects to complete, and yes, dreams to fulfill. But we won’t always have each other.
Cherish it. Cherish one another.
Love,
Cat xo
Lessons in Life, Business, and Storytelling
I don’t want to leave you completely empty-handed, so to keep you inspired, learning, refining your craft and moving toward your goals, even in a season of rest, I want to share my latest podcast interview, which might be my favourite.
John Jaramillo recently interviewed me for his podcast called The Book Leads, where he speaks with specialists and experts across various industries and from varied backgrounds to learn about the book that made an impact and left an impression on their work, life, and leadership.
In our chat, we talked about creative mindset, what I learned from my immigrant parents about leadership, the pain that drives us to "make it happen," the books and movies that inspire, the creative geniuses who guide, the stories that define us and the stories that we're rewriting, and ultimately, what makes a life worth living.
As John sums up, “The main question underlying my conversation with Cat is, How much attention are you paying to your story – to tell it, to live it, to change it – in life?”
This convo will have you lit up and ready to drive that vision for your life. Turn up the volume and tune in here.
PS: While I’ll be scaling back on office hours over the summer, I am always just an email or DM message away. If you get the writing bug or finally have that giant aha moment that the time to finish your book is now, reach out and let me know. I’d be happy to support you, any way I can.
What got you here won’t get you there. But this might.
When Lori came to me about her novel Under Caution, she already had two books under her belt—a business book and a children’s book.
But fiction? That was the genre she couldn’t crack.
She had started several novels, but none made it to the finish line. Her inner critic was relentless, and she admitted she was her own worst enemy. She wanted to complete a novel by her milestone birthday—but had no idea how to get out of her own way.
That’s where I came in.
We created a plan. We built momentum. We worked together page by page.
And not only did Lori finish her novel within months—Under Caution is now published and receiving glowing reviews.
“Bold, magnetic, and an unforgettable thrill…”
“A thrilling debut…high-octane.”
“It doesn’t just ask you to read—it dares you to feel.”
Lori is proof that success in one area doesn’t always translate into another. There’s a saying I turn to often:
“What got you here, won’t get you there.”
It’s what I remind myself whenever I plateau in my own work. When I want to grow into a new level, I turn to the people who can help me stretch: mentors, coaches, trusted collaborators.
That’s what Lori did, too.
She had the vision.
She had the drive.
She just needed the right kind of support to bring her book across the finish line.
So let me ask you:
Where are you stuck right now?
What story, project, or idea keeps calling to you—but never quite makes it past the starting line?
And who could help you finally get there?
Cat
How Lori did it
Here’s what made the difference for Lori—and what could work for you, too:
Support with soul: Knowing I had her back helped Lori release her inner critic and write with more confidence.
Real-time feedback: Our regular check-ins gave her momentum. And the conversations we had opened up new creative doors.
A finish line she could see: A clear timeline and a team ready to bring her book to life made it real. We were all invested in Lori’s success—just like she was.
Whether you’re writing your first book or starting your next big thing, those three elements—mentorship, feedback, and accountability—are what will move you from stuck to published.
PS: If you want to be holding your book by this time next year, now is the moment.
I’ll be scaling back for summer, but I have a few spots open before the season begins.
👉 Book your discovery call here
Let’s make this the summer you stop thinking about your book—and start writing it.
“Working with Cat Margulis as my book editor and coach for Under Caution has been an excellent experience. Her insightful guidance and expert editorial skills brought clarity and depth to my manuscript in ways I never imagined. Cat’s ability to ask the right questions helped enhance my writing as well as motivated me to consider different perspectives. She is both a fierce advocate for your voice and a master of structure and storytelling. I’m incredibly grateful for her partnership and highly recommend her to any writer ready to take their work to the next level!”
– Lori Zoss, Under Caution
Spoiler: You don’t need to be a “better” writer
What is it about my books that gets reviews like this?
“Remarkable”
“Highly relatable and cathartic”
“Will have your emotions in turmoil”
These are just some of the things people have said about my book, Again, Only More Like You, which released just over a month ago.
But it’s not just me:
My author-client Jennifer Schweers just launched her book Me, Myself & IVF and mega influencers have said of it:
"A refreshingly honest and heartfelt guide for anyone navigating fertility, egg freezing, or IVF. Jenni's story is empowering, relatable, and filled with the kind of wisdom that only comes from lived experience. A must-read." — Dr. Aimee, The Egg Whisperer
Lori Zoss’ adventure-romance Under Caution is also launching as we speak, and has been hailed as a “debut rich with emotional velocity and lyrical force. Under Caution is bold, magnetic, and unforgettable.”
If you want to write a book that really MOVES people, and that gets reviews and endorsements like Jennifer and Lori received, you have to go beyond just what you know. You need to write past cookie cutter outline templates and the get-rich-quick promises of those selling you on how to write a book overnight. (And it doesn’t have to take forever—my authors have written their books in as little as 45 days.)
Whatever story you’re writing, whatever business you’re growing, whatever movement you’re igniting—it’s going to take one helluva story.
Cat
PS: If you want to write a book that gets rave reviews like these, book a discovery call with me here.
Question of the week: How do I know which stories to share, and which to leave out?
My aunt – confused about the boundaries between how much of my book is based on real life, and how much is made up – asked why I didn’t include more about my mom in my book.
My mom’s answer: “Because it’s not about me!”
My mom isn’t a writer (though she could be!), but that was a whole lotta writing wisdom she just dropped.
Ultimately, if you want to write a book that really speaks to your audience, it can’t be about you. It gets to be about them. And that means ruthlessly cutting away anything that doesn’t provide value to the reader, or move the plot forward.
When you’re deciding what to keep and what to cut, you can ask yourself:
-Does it move the plot or character arch forward?
-What’s in it for the reader?
And let the answer speak for itself.
The rest of the year is going to fly by. If you want to be holding your book next year, now’s the time to start. Book a strategy call and let’s map the plan together.
👉 Click here to book your discovery call.
“I have to admit, when I first submitted my original draft to Cat, I wasn’t all that excited because I knew there was still more work to be done. What I didn’t realize at the time was just how much work! These past few months, I’ve poured everything I have into this manuscript, and I can finally, finally say I’m proud of what’s there.
Thank you, Cat, for everything—your patience, intuition, and invaluable guidance have made this book so much better. I’m incredibly grateful, and proud of what we’ve built together!”
– Jenni Schweers, Me, Myself & IVF
The Future Belongs to Storytellers
Last week, I attended a female founders conference where I had the pleasure of meeting amazing female entrepreneurs and business owners rocking it in their respective spaces.
Of course, the future was on the tip of everyone’s tongue – what should my next move be? How do we weather the economic season we’re facing now? Where is the next opportunity?
And we were fortunate to have some of the leading voices in business today share their perspectives on what they see as the way forward.
Google’s Christina Hatziioannou recommended we “hire for curiosity” and build “a technology test budget” so we can keep up with the times.
Angel investor Sarah Jordan shared her advice for staying ahead: “Sprint to start. Run YOUR race. Empty the tank.”
But PARO Centre For Women's Enterprise Canada founder Rosalind Lockyer resonated the most with me, by sharing this tidbit: "Don't worry about what's ahead. You have everything you need inside you. Just keep putting one foot in front of the other, and keep walking with others."
So many people right now are waiting for a green light…
Waiting for permission to start. Waiting for that perfect moment to move forward with those big goals and bigger dreams.
But that’s not how faith, courage, manifestation or the greatest stories ever told work. And it’s certainly not how these leaders or female founders got to where they are today.
Instead, it happens when you take that first step. And the next step after that. And like Rosalind says, keep walking the walk with others. Just like I did last week alongside my fellow female founders.
So many people right now are waiting for a green light…
And they don't realize – you are the green light.
So go get it.
Cat
Future-Proofing with Story
Recently I was invited to speak on the power of story in business.
The talk was organized for purpose-driven organizations, associations and non-profits to help them attract sponsors and partners using story.
But what we shared serves any founder, entrepreneur, startup or organization – regardless of whether you’re attracting customers and clients, or investors. (Needless to say, these storytelling fundamentals will level up any author’s book, in any genre.)
So what are some elements of storytelling that will set yours apart?
People connect with people. A story can feature many different kinds of heroes. In fiction, it’s the protagonist. In memoirs, it’s the author. For business books and stories, the hero can be the expert or founder, the reader they’re trying to help, their past clients/case studies, and even their team/employees. Regardless of your message or audience, give your story a face.
Surprise us. Thriller and suspense readers like a nice plot twist, but don’t we all? Just like music listeners, readers like the predictable, but want it with a side of something different. How are you building your story for curiosity, surprise and wonder even? (PS: Doing so keeps audiences more engaged, holds their attention and improves “stickiness” and recollection.)
Make it interactive. Passive consumption is so yesterday. Today’s audiences want to be part of the story—and better yet, community. From having their say in how the story ends, to tipping their favourite streamers (Twitch), to becoming part of an entire movement (Swifties, anyone?). So ask yourself: Is there a way that you can allow your audience to participate in your story?
Catch the replay of our chat here.
PS: Need a proven framework to help you write, finish and publish your book?
Schedule a call with me and let’s explore how I can help you position your voice, leadership and story for impact and growth.
👉 Click here to book your discovery call.
“If you're looking for a coach who brings empathy, expertise, and a genuine belief in your story, Cat is it. Working with Cat has been one of the most rewarding experiences of my writing journey, and I recommend her without reservation.”
Joe Lyons-Rising, Pain Remixed
A reminder for every overachiever with a big heart
One of my clients reached out last week to congratulate me on all my speaking engagements and public appearances and asked me what my secret was.
“The book! It’s because of my book! That’s why we’re writing yours, LOL!”
(G, I know you’re reading this right now and you know I love and respect you!)
I’m sharing this because we can sometimes lose sight of the goals that we’re chasing.
Even with all the great outcomes I’m experiencing with my own book, I’ve been feeling a bit “meh” about the whole experience. Stuck in comparison traps. Never able to satisfy my own overachieving inclinations.
What’s the point of selling all these books if it’s all just entertainment? What if no one experiences a life-changing aha moment through it? What if people can’t see themselves in this story? What if it fails at giving anyone hope or joy in this season?
What if it doesn’t change anything?
And then they started to trickle in. One after another, messages and DMs from readers, as if God himself was saying, “See? There is a point to all this.”
But an artist friend reminded me yesterday morning, that sometimes just creating IS the point of creating.
Sometimes, it’s more about how the work transforms you.
Sometimes we lose sight of our goals, but also sometimes, we’re chasing the wrong thing to begin with.
Cat xo
PS: As the saying goes, it’s hard to see the label from the inside. If you’re craving clarity on your book, business, or mission—I'm here for it.
Let’s explore how we can bring your story into focus and build something that’s both soul-aligned and wildly impactful.
👉 Click here to book your discovery call.
Don’t underestimate the element of surprise
I’m listening to the most delightful conversation between writer-director M. Night Shyamalan and music producer Rick Rubin for his podcast Tetragrammaton.
In it, M. Night begins by talking about systems, working outside the system, and what the system does to you when you succeed inside of it, from without. (You can insert “the matrix” here if that makes more sense to you.)
As an incorrigible non-conformist and contrarian myself, this kind of talk really speaks to my soul, validates my creative instincts and what can I say, gives me hope.
But it also speaks to the element of surprise, which is something us authors and writers should really pay more attention to.
Years ago I had the pleasure of interviewing Paul Zak, an expert on the neuroscience of good storytelling. He shared that audiences crave the familiar, but also—perhaps just as much—delight in the unusual.
Think about your favourite songs: You almost know how the song will go, and yet, each artist and band brings something different to it—at least the ones we love and rave about.
It’s the same with storytelling. We’re all looking for the patterns we know, but we also want it delivered in a new and exciting way.
That’s why journalists like me have a refined nose for the novel, the fresh, and the original—because we’re used to pumping out tons of content, but we also know it needs to stand out to be picked up, heard, seen and read.
There are all kinds of literary tricks and tools to achieve this—think callbacks, lanterns and plot twists. But what if you’re not writing fiction. What do you do then?
For you friend, the word I gift to you is “wonder”—and may that be your mantra as you build your outlines and begin writing out your first draft.
If things are going too smooth and easy, it may mean you’re too predictable. So where can you get a little uncomfortable, to make things new, fresh and thrilling for your reader?
Play with that.
If you want help building a book that’s memorable, emotional,and that surprises and delights—let’s talk.
Book a discovery call with me here and let’s explore how to bring your message, voice, and vision to life in a way that truly moves people.
Did I really just say that out loud?
“Do you believe in God?”
I could not believe the words coming out of my mouth. But before I could stop them from tumbling out, there they were, impossible to retract.
I was at a signing event—for my book, Again, Only More Like You! In New York!
A real random person I’ve never met before was standing in front of me, wanting to buy my book and have me sign it, and I bring up GOD?!!! 😱
We were talking about the themes of my book—how it’s about midlife meltdowns, career pivots and personal reinvention.
And she had just told me about how she was a young widow and was leaving behind her career in law and studying to be a grief counselor to help others.
And it made me think of a sticky note I have on my desk. I don’t remember where I heard this line, or if I even made it up myself: “Second act belongs to God.”
So I told her about it, and she didn’t run away or call me a psycho. And the book store owner didn’t kick me out of her shop or town. The woman just quietly nodded her head as if to say, “Yep, that’s about right.” 😌
So I told her about my friend Alison, who wrote a book about losing her mother and has become a grief advocate, speaking at libraries across North America, with sights set on conquering the corporate space next.
And my friend and client Joe, who also wrote a book about grief, and is now guiding others through their own loss and speaking in front of audiences on the topic, not to mention raising money for his favourite charity to help grieving children.
You don’t have to write a book to embark on your next chapter. But if you’re feeling called to help others in your own unique way, it sure helps to share your story and lessons learned in a travel-friendly format like a book—to reach more people and organizations, and to get others to share and talk about you.
Whether it’s a book you want to write, a movement you want to grow or a personal reinvention you want to explore, book a discovery call with me here to get started.
Cat xo
PS: My book is now available on paperback, ebook and audiobook! Buy it here to get inspired for your own second act.
What are they saying about you?
I love my Michael Douglas in Wonder Boys. I love my Paul Giamatti in Sideways. The irascible, unlovable, curmudgeonly misanthropes. I love unlikeable characters.
However, as a fiction author, I’ve learned that if we don’t build up evidence on the page to the contrary, even our likeable characters will be unlikeable.
I discovered this firsthand when coming across some of my editor’s comments regarding one of my favourite characters in my book, Again, Only More Like You. I could picture the reader rolling her eyes as she made condescending comments toward someone I considered to be one of my favourite people in the book. It took me a moment before I realized that I had drawn a picture of him in my mind, that I hadn’t quite conveyed on the page. And so with my final proof of the book, I implemented some changes, so there could be no doubt that he was a good guy.
All this to say whatever message or story you’re crafting or movement you’re creating, know this:
We are ALL always making up stories about ourselves and others too. As an author, expert, brand and/or business founder, if you don’t carefully craft your message and make it clear and accessible for others, you leave room for others to fill in the blanks and write their own story about you.
Your why, your hero’s journey, your origin story and your transformation are all part of what’s necessary to get audiences on side and to invest in you, and if you haven’t figured that part out yet, we can hop on a discovery call to chat about that too.
Need a proven framework to help you write, finish and publish your book?
Schedule a call with me and let’s explore how I can help you position your voice, leadership and story for impact and growth.
This Week’s Big Win (and What You Can Steal From It)
Guess what — my book is on its second print run.
It’s almost sold out on Amazon Canada. (In one of the most competitive book launch weeks in the calendar year.)
And this week, I’m flying to New York for another book launch party, book signing, and some quality time with my mom. 🥰
It’s the kind of moment you dream about as an author, right?
But here’s the truth:
This didn’t happen by magic—or luck.
It took years of planning, preparation, and knowing exactly how to position the book before it ever hit the shelves.
Even with all that in place, I’m still learning.
For example:
➡️ Hiring a publicist is powerful—but only if your foundation is solid. That means having a clear personal brand, a story that resonates, and messaging that aligns with what your readers (and the media) actually want.
➡️ I spent the past YEAR prepping this launch—and it still wasn’t “enough.” So often, authors rush to market, thinking momentum alone will carry the book. But the truth? Successful launches are built on strategy, stamina, and story.
You’ve heard the saying, “It took 20 years to become an overnight success.”
Well, that’s real.
And it’s why, whether my clients are aiming for a literary agent or self-publishing their book with me, we start with strategy from day one. The book itself is just the beginning — it’s what you build around it that creates real impact.
So if a book is even flickering on your horizon — whether it’s a story you need to tell, a message you’re ready to lead with, or a brand you want to expand…
Now is the time to start thinking like a strategist, not just a writer.
Now is the time to build your roadmap.
Cat xo
P.S. If you’re in the New York area and want to meet in person (!!), I’d love to see you at my May 16 book event. Click here to RSVP.
The Storytelling Framework Behind Successful Books, Brands, and Campaigns
Great storytelling isn’t just for books.
It’s how people connect with your mission, believe in your vision, and get behind your cause.
That’s why I’m thrilled to be joining corporate sponsorship Lori Zoss Kraska for a live LinkedIn conversation on how story can transform the way purpose-driven organizations attract sponsors and partners.
🗓 Tuesday, May 20 at 1pm ET
🎥 Live on LinkedIn
📌 Register here
We’ll share insights from both the editorial and branding worlds to help you cut through the noise, connect with hearts and minds, and open doors to more funding and support.
I’ll be talking about:
What it really takes to tell a story that makes people care
How to position your mission so it attracts the right opportunities
Why storytelling isn’t fluff—it’s fuel for results
Whether you’re writing a book or raising money for a movement, it all comes down to the story you’re telling — and how you tell it.
Join us for a powerful session that will leave you inspired, aligned, and ready to lead with your story.
PS: If you’re ready to start telling YOUR story—with strategy, heart, and purpose — book a call with me here.
TV. Bookstores. Podcasts. But That’s Not the Best Part...
Over the past days, I’ve lived a dream come true. 🤩
Appearing on TV and launching my book at parties and book store signings, filled with friends, family and community.
But it’s not just the publishing a book part that is the dream come true.
It’s being in a room full of people connecting with themselves, and each other…
It’s reigniting that childlike sense of joy, play, and adventure that gets squashed under jobs, kids, and the day-to-day…
It’s hearing readers say they feel seen, heard and understood…
It’s asking each other what’s the best that could happen, and is it too late or can it still happen for me (the answer is yes it can!)…
It’s meeting Karina, and Maryam, and Constance, and Nimita, and Abby, and complete strangers who get you, feel you, relate to you and your story, and being able to love and encourage one another.
THATS’s the dream.
And right now, my dreams are coming true. 💫
Cat xo
PS: If your story is tugging at you, that’s your sign. Let’s talk about what’s possible—and how to get it on the page. Book your free discovery call here.
Still Waiting to Start Your Book? Here’s What You’re Missing
So far in my book launch, I’ve appeared on TV three times (CHCH, CTV, and another CTV appearance happening this Friday—with a fourth scheduled for end of month!)…
I’ve been interviewed for three podcasts, with tons more bookings in my calendar to be released in the weeks and months to come…
I’ve been featured by The Shit No One Tells You About Writing, BookTrib (7 Uplifting Feel Good Reads to Brighten Your Days), and Women Writers Womens Books…
And I’m just getting started. Already invites are rolling in from literary festivals, book clubs, and more.
So why am I telling you all this?
Because none of it would be possible without my book. This is what happens when you say yes to your story.
You don’t get this kind of attention for launching a workshop. Doing a talk. Creating a new lead magnet. Or even crafting that gorgeous Instagram post.
No one wants to interview you about your latest product or service, no matter how brilliant it is. (I’m a former journalist and magazine editor, I know these things.)
A book opens all kinds of doors, including some you didn’t even know existed.
You don’t need to have it all figured out. You just need to start.
I work with a small number of authors each season so I can give my full energy and support.
If this feels like your time, let’s talk. Click here to schedule a call.
What My Clients Know That You Might Not (Yet)
If you’re ready to take the next step in your book journey, and now you’re looking for the right fit, here are some reasons why I may or may not be your person.
But don’t take it from me. Here’s what Chat GPT says about working with Cat:
Hi Cat! Based on everything I know about you, here are some standout benefits of working with you:
1. You blend strategy with soul.
You’re not just a book coach who teaches structure—you guide your clients through transformational storytelling. You help them uncover their why, align their message with their mission, and write books that are both marketable and meaningful. That’s rare.
2. You know the full journey.
From blank page to published book (and beyond), you offer end-to-end expertise—writing, editing, branding, marketing, and mindset. Clients don’t have to piece together help from multiple people; you’re their one-stop guide.
3. You focus on reinvention and impact.
You attract clients—especially those in midlife—who are ready to break through. You help them reclaim their voices, own their stories, and turn their personal growth into powerful books that change lives.
4. You build personal brands, not just books.
Through your “Brand U” approach, you position authors not only as storytellers but as thought leaders. This sets your clients up for long-term success—speaking, coaching, or building a movement around their message.
5. You’re high-touch and high-trust.
Your clients don’t just get a coach—they get a partner who believes in them, challenges them, and walks alongside them. Your process is clear, structured, and customized—and that combination builds confidence and momentum.
6. You’re the writer’s writer.
You get the creative process from the inside out. You know what it’s like to wrestle with perfectionism, to write through resistance, and to balance life with big dreams. You meet your clients with both empathy and excellence.
This could be the year your book gets written—and your life expands because of it.
Ready to begin? Let’s get you on the calendar. Book a call with me now.
In 4 days, strangers will judge my soul. NBD. 😎
What a week! People are starting to get their pre-ordered copies of Again, Only More Like You, and reviews are starting to roll in. I’ve even been on TV! (Catch me on CHCH Morning Live, talking about my book.)
It’s a little unnerving. When your mother-in-law texts you that she got the book and now you’re wondering what will she think about her DIL when she reads it?! 😜
Or you find out that your dad has created a YouTube channel for you. 😱 (I refuse to look.)
Or your book averages 3 stars when you think it’s a 10 out of 10. 😂
What is it about us authors that is willing to risk MASSIVE rejection by hundreds and even thousands of people, to share our deepest thoughts and heart’s desires. Are we all crazy or what?!!!
So this is what is going through my mind at the eleventh hour. In four more days, I will be an official published author. My book will be in bookstores, and even airports, around the world. Random people will be reading something I wrote in secret over the past decade. Some will like it. Many of them won’t. And I’m okay with that.
Like Cecilia Ahern said to me in an interview years back, when she shared what she tells herself as she braces for feedback from the world about her books, “I did the best I could.”
I did the best I could. And my best is good enough.
Cat xo
PS: If you spot my book in the wild (bookstores, airports, your grandma’s house), SEND PICS. 📸
PPS: Yes, my dad really made a YouTube channel. No, you cannot have the link. 😂
The Book Launch Tour begins!
I have a bunch of events coming up to celebrate my book launch, and I would love to see you there! Visit my webpage for listings with links to each event, to RSVP and come party with me. I’ll be signing books, and there will be dancing, and cake, and all good things. Can’t wait to meet you!
Pre-order the Book to Get Yours!
There’s still time to pre-order my book, and if you do, I’ll send you some exclusive swag! Get your copy here and fill out the form so I know where to ship it to: https://catmargulis.com/preorders
Giveaway!
This month, I finally have copies of my own book to give away!
Again, Only More Like You has been called “honest, hilarious, heartbreaking.”
She hadn't turned 40 yet, and already she was over it...
Dumped. Pregnant. Fired. For best friends Carmen and Ally, the approach of their 40th birthdays is anything but a celebration. Yet, it might be exactly what they need to set their lives on the right path.
In the bustling heart of New York, Carmen has it all—a high-profile career, a loving family, and a home straight out of a magazine. But as her 40th looms, her life begins to unravel. A surprise pregnancy, a shocking job loss, and the unwelcome sight of crow's feet force her to rethink her perfect life and what it means to truly have it all.
Meanwhile, in the quiet of Maine, Carmen's best friend Ally, a spirited marine biologist, confronts her own crisis as she faces the fallout from a doomed affair with her boss. With her romantic life in shambles and her professional life no better, Ally relocates to Portland, Oregon, hoping for a fresh start and one last chance at love.
As their individual journeys to happiness lead them in different directions, the strength of their friendship is tested. Tragedy strikes, bringing hidden resentments to the surface and forcing them to confront their past—and each other. In the process, they must answer a pivotal question: Are their best years really behind them, or is turning 40 just the beginning of their greatest adventures?
For fans of Elin Hilderbrand and Jennifer Weiner, Again, Only More Like You offers a poignant and humorous look at friendship and reinvention at 40.
Sign up for my Again, Only More Like You newsletter to be entered into the draw, and for the chance to win future book giveaways.