This BOLD Life
Bold insights, real talk, and practical tools to help you own your story, reinvent your life, and step into the future you actually want.
This Week’s Big Win (and What You Can Steal From It)
Guess what — my book is on its second print run.
It’s almost sold out on Amazon Canada. (In one of the most competitive book launch weeks in the calendar year.)
And this week, I’m flying to New York for another book launch party, book signing, and some quality time with my mom. 🥰
It’s the kind of moment you dream about as an author, right?
But here’s the truth:
This didn’t happen by magic—or luck.
It took years of planning, preparation, and knowing exactly how to position the book before it ever hit the shelves.
Even with all that in place, I’m still learning.
For example:
➡️ Hiring a publicist is powerful—but only if your foundation is solid. That means having a clear personal brand, a story that resonates, and messaging that aligns with what your readers (and the media) actually want.
➡️ I spent the past YEAR prepping this launch—and it still wasn’t “enough.” So often, authors rush to market, thinking momentum alone will carry the book. But the truth? Successful launches are built on strategy, stamina, and story.
You’ve heard the saying, “It took 20 years to become an overnight success.”
Well, that’s real.
And it’s why, whether my clients are aiming for a literary agent or self-publishing their book with me, we start with strategy from day one. The book itself is just the beginning — it’s what you build around it that creates real impact.
So if a book is even flickering on your horizon — whether it’s a story you need to tell, a message you’re ready to lead with, or a brand you want to expand…
Now is the time to start thinking like a strategist, not just a writer.
Now is the time to build your roadmap.
Cat xo
P.S. If you’re in the New York area and want to meet in person (!!), I’d love to see you at my May 16 book event. Click here to RSVP.
The Storytelling Framework Behind Successful Books, Brands, and Campaigns
Great storytelling isn’t just for books.
It’s how people connect with your mission, believe in your vision, and get behind your cause.
That’s why I’m thrilled to be joining corporate sponsorship Lori Zoss Kraska for a live LinkedIn conversation on how story can transform the way purpose-driven organizations attract sponsors and partners.
🗓 Tuesday, May 20 at 1pm ET
🎥 Live on LinkedIn
📌 Register here
We’ll share insights from both the editorial and branding worlds to help you cut through the noise, connect with hearts and minds, and open doors to more funding and support.
I’ll be talking about:
What it really takes to tell a story that makes people care
How to position your mission so it attracts the right opportunities
Why storytelling isn’t fluff—it’s fuel for results
Whether you’re writing a book or raising money for a movement, it all comes down to the story you’re telling — and how you tell it.
Join us for a powerful session that will leave you inspired, aligned, and ready to lead with your story.
PS: If you’re ready to start telling YOUR story—with strategy, heart, and purpose — book a call with me here.
TV. Bookstores. Podcasts. But That’s Not the Best Part...
Over the past days, I’ve lived a dream come true. 🤩
Appearing on TV and launching my book at parties and book store signings, filled with friends, family and community.
But it’s not just the publishing a book part that is the dream come true.
It’s being in a room full of people connecting with themselves, and each other…
It’s reigniting that childlike sense of joy, play, and adventure that gets squashed under jobs, kids, and the day-to-day…
It’s hearing readers say they feel seen, heard and understood…
It’s asking each other what’s the best that could happen, and is it too late or can it still happen for me (the answer is yes it can!)…
It’s meeting Karina, and Maryam, and Constance, and Nimita, and Abby, and complete strangers who get you, feel you, relate to you and your story, and being able to love and encourage one another.
THATS’s the dream.
And right now, my dreams are coming true. 💫
Cat xo
PS: If your story is tugging at you, that’s your sign. Let’s talk about what’s possible—and how to get it on the page. Book your free discovery call here.
Still Waiting to Start Your Book? Here’s What You’re Missing
So far in my book launch, I’ve appeared on TV three times (CHCH, CTV, and another CTV appearance happening this Friday—with a fourth scheduled for end of month!)…
I’ve been interviewed for three podcasts, with tons more bookings in my calendar to be released in the weeks and months to come…
I’ve been featured by The Shit No One Tells You About Writing, BookTrib (7 Uplifting Feel Good Reads to Brighten Your Days), and Women Writers Womens Books…
And I’m just getting started. Already invites are rolling in from literary festivals, book clubs, and more.
So why am I telling you all this?
Because none of it would be possible without my book. This is what happens when you say yes to your story.
You don’t get this kind of attention for launching a workshop. Doing a talk. Creating a new lead magnet. Or even crafting that gorgeous Instagram post.
No one wants to interview you about your latest product or service, no matter how brilliant it is. (I’m a former journalist and magazine editor, I know these things.)
A book opens all kinds of doors, including some you didn’t even know existed.
You don’t need to have it all figured out. You just need to start.
I work with a small number of authors each season so I can give my full energy and support.
If this feels like your time, let’s talk. Click here to schedule a call.
What My Clients Know That You Might Not (Yet)
If you’re ready to take the next step in your book journey, and now you’re looking for the right fit, here are some reasons why I may or may not be your person.
But don’t take it from me. Here’s what Chat GPT says about working with Cat:
Hi Cat! Based on everything I know about you, here are some standout benefits of working with you:
1. You blend strategy with soul.
You’re not just a book coach who teaches structure—you guide your clients through transformational storytelling. You help them uncover their why, align their message with their mission, and write books that are both marketable and meaningful. That’s rare.
2. You know the full journey.
From blank page to published book (and beyond), you offer end-to-end expertise—writing, editing, branding, marketing, and mindset. Clients don’t have to piece together help from multiple people; you’re their one-stop guide.
3. You focus on reinvention and impact.
You attract clients—especially those in midlife—who are ready to break through. You help them reclaim their voices, own their stories, and turn their personal growth into powerful books that change lives.
4. You build personal brands, not just books.
Through your “Brand U” approach, you position authors not only as storytellers but as thought leaders. This sets your clients up for long-term success—speaking, coaching, or building a movement around their message.
5. You’re high-touch and high-trust.
Your clients don’t just get a coach—they get a partner who believes in them, challenges them, and walks alongside them. Your process is clear, structured, and customized—and that combination builds confidence and momentum.
6. You’re the writer’s writer.
You get the creative process from the inside out. You know what it’s like to wrestle with perfectionism, to write through resistance, and to balance life with big dreams. You meet your clients with both empathy and excellence.
This could be the year your book gets written—and your life expands because of it.
Ready to begin? Let’s get you on the calendar. Book a call with me now.
In 4 days, strangers will judge my soul. NBD. 😎
What a week! People are starting to get their pre-ordered copies of Again, Only More Like You, and reviews are starting to roll in. I’ve even been on TV! (Catch me on CHCH Morning Live, talking about my book.)
It’s a little unnerving. When your mother-in-law texts you that she got the book and now you’re wondering what will she think about her DIL when she reads it?! 😜
Or you find out that your dad has created a YouTube channel for you. 😱 (I refuse to look.)
Or your book averages 3 stars when you think it’s a 10 out of 10. 😂
What is it about us authors that is willing to risk MASSIVE rejection by hundreds and even thousands of people, to share our deepest thoughts and heart’s desires. Are we all crazy or what?!!!
So this is what is going through my mind at the eleventh hour. In four more days, I will be an official published author. My book will be in bookstores, and even airports, around the world. Random people will be reading something I wrote in secret over the past decade. Some will like it. Many of them won’t. And I’m okay with that.
Like Cecilia Ahern said to me in an interview years back, when she shared what she tells herself as she braces for feedback from the world about her books, “I did the best I could.”
I did the best I could. And my best is good enough.
Cat xo
PS: If you spot my book in the wild (bookstores, airports, your grandma’s house), SEND PICS. 📸
PPS: Yes, my dad really made a YouTube channel. No, you cannot have the link. 😂
The Book Launch Tour begins!
I have a bunch of events coming up to celebrate my book launch, and I would love to see you there! Visit my webpage for listings with links to each event, to RSVP and come party with me. I’ll be signing books, and there will be dancing, and cake, and all good things. Can’t wait to meet you!
Pre-order the Book to Get Yours!
There’s still time to pre-order my book, and if you do, I’ll send you some exclusive swag! Get your copy here and fill out the form so I know where to ship it to: https://catmargulis.com/preorders
Giveaway!
This month, I finally have copies of my own book to give away!
Again, Only More Like You has been called “honest, hilarious, heartbreaking.”
She hadn't turned 40 yet, and already she was over it...
Dumped. Pregnant. Fired. For best friends Carmen and Ally, the approach of their 40th birthdays is anything but a celebration. Yet, it might be exactly what they need to set their lives on the right path.
In the bustling heart of New York, Carmen has it all—a high-profile career, a loving family, and a home straight out of a magazine. But as her 40th looms, her life begins to unravel. A surprise pregnancy, a shocking job loss, and the unwelcome sight of crow's feet force her to rethink her perfect life and what it means to truly have it all.
Meanwhile, in the quiet of Maine, Carmen's best friend Ally, a spirited marine biologist, confronts her own crisis as she faces the fallout from a doomed affair with her boss. With her romantic life in shambles and her professional life no better, Ally relocates to Portland, Oregon, hoping for a fresh start and one last chance at love.
As their individual journeys to happiness lead them in different directions, the strength of their friendship is tested. Tragedy strikes, bringing hidden resentments to the surface and forcing them to confront their past—and each other. In the process, they must answer a pivotal question: Are their best years really behind them, or is turning 40 just the beginning of their greatest adventures?
For fans of Elin Hilderbrand and Jennifer Weiner, Again, Only More Like You offers a poignant and humorous look at friendship and reinvention at 40.
Sign up for my Again, Only More Like You newsletter to be entered into the draw, and for the chance to win future book giveaways.
No one predicted this — not even me
Years ago, a well-known Montreal numerologist and palm reader told me the future.
I was an editor at Elle magazine, fact-checking an article about him, and he enjoyed our conversation so much he invited me to bring myself, my mom and my sister to him for a free reading when he was in town.
I don’t remember much of what he said, but I do remember this: He taught me that the lines on the palms of our hands are always changing. That every choice we make alters the course of our lives, completely changing the trajectories of our stories.
I’m pretty sure the rest of his projections for me were bogus, but that part rings true. If only because he could only read so far into the future, based on the choices I had already made, or not made.
See? You really are more powerful than you might know or believe.
It gives me hope that even now, with so many people putting their lives on hold, fearful for what the future may bring, the future of our countries and even the world cannot be predicted. Not by your favourite news outlet. Or politician. Not even by Tony Robbins.
EVERY choice that every person makes has the power to completely alter our destinies.
At the time of that palm reading, neither of us foretold that I’d be publishing a book one day and appearing on TV to talk about it. Or helping others make their wildest dreams come true. To be honest, I was too scared back then to hope for anything much better.
Hope is a muscle we must exercise. Gaining strength, confidence and endurance, little by little.
Even God requires us to take those first steps of faith.
Where are those steps leading you? You’ll only know with each one you take.
Cat xo
PS: I know I’ve been a bit quiet lately, but did you know that I am LAUNCHING A BOOK right now? LOL. My messages might be few and far between for the time being, but you can stay connected with me on Instagram @catmargulis. AND there’s still time to pre-order my book before it comes out next Tuesday. Click here for a list of places where you can pre-order my book to get exclusive swag. I can’t wait for you to read it!
What's the best thing that can happen? Plus, knowing which stories to share
“You know you have a kick ass book; what you don't know is you are the kick ass person who wrote the book.”
Sometimes even I need a reminder about why my book matters and why anyone should give a damn, and this note my friend Don sent me years ago really lands.
When I started writing this book, I had been laid off, restructured out of my job. AND I was pregnant. I had no options and zero opportunities, and a young family to help support and care for.
It wasn’t just that I had lost a job. I lost my identity. If I wasn’t that person, who was I anymore?
And yet, after years of miserably trying to make it work in a career that was culturally toxic, emotionally draining, and creatively unfulfilling, I now had clarity that this career, this whole life I had been working toward, was no longer working for ME.
And that realization kicked off an entrepreneurial and spiritual journey of passion, fulfilment and self actualization that has led me to doing my favourite thing in the world: Helping other authors and experts share THEIR story, so they can launch themselves into the future THEY’VE always dreamed about.
No matter their circumstances.
No matter their back story.
Because I’ve been there. And I know what it’s like when you feel underutilized, limited by your own beliefs and others’ assumptions. Playing the game by rules others have made up for you. And I know what it’s like to finally break through, and to fully live into your potential. To see yourself make a difference for others, and realize how much you matter.
Now we get to own it.
Today I am an author of a book I’m immensely proud of, as well as a speaker, podcast host and super mom of four. I’ve helped hundreds of authors write and publish their own books, pursue their passions, and grow their businesses along the way, so they too can live a big, bold, daring life.
Out of the box.
Into the spotlight.
Creating exponential impact.
If you’re ready to launch into the future you’ve always dreamed of, connect with me. I’d love to be on your team.
What we can learn from our kids
My daughter taught me something so profound the other day.
Her shoelaces on her new shoes were untied, and I automatically reached down to help her. She stopped me, sharing that a friend at school had finally taught her how to tie her own laces.
Of course immediately I was struck with Mom Guilt. I was never good at teaching my kids how to tie their shoes, and I was a little hurt, to be honest, that her Grade 3 friend was able to teach her that lesson before I could.
But that lesson was a wonderful reminder that sometimes it’s not always, or even often, that the person who has had incredible success at mastering a specific skill or piece of knowledge is the person who can help us best. Sometimes, it’s the people closest to us in our journey who can have the most impact.
Which is to say, this is your reminder to all us “pseudo” experts suffering from imposter syndrome who can never know enough, be perfect enough, like me, that you’re exactly who you need to be to serve the people that you’re meant to.
Tip of the week: What stories do I share? And how much?
One question authors often ask me is, What stories do I share in my book?
For that, I like to quote the phrase, “Share from the scar, not the wound.” (Forgive me for not remembering where I first heard it!)
When I started writing my book Again, Only More Like You (did I mention my book launches on April 29?!), I was definitely feeling scarred. I was beaten up, and beaten down. And I turned to words and books as I’ve always done for comfort, encouragement and healing.
At the time, I didn’t know what my happy ending would look like. But writing the book, I took a wild guess. And that story comes out in 3 weeks—you can buy it and tell me how I did.
Point is, while I wrote from a wounded place, I only began to share the story once I’d reached the other side. When I knew my story could offer a happy ending to others.
So what does that look like for you? Maybe you’re still in a dark place as you embark on your first draft, and that’s okay. When you’re picturing your happy ending ask yourself, “What’s the best thing that could happen?”
And if you’ve reached your happy place, congrats! Now it’s your duty to pass it on.
PS: Shameless book promotion - did you know my book is launching April 29? And did you know it would make the perfect Mother’s Day gift to the women, friends and mothers in your life? Well now you do. So pre-order it today! There, I did your shopping for you!
The most important questions to ask yourself, plus how to build a passion-filled business
Did I LIVE?
Did I LOVE?
Did I MATTER?
Those who have listened to Brendon Burchard’s Million Dollar Messenger are no doubt familiar with those questions he asked himself on the brink of a near death experience.
Today, I can unequivocally shout “Yes!” to all those questions. For much of my life, I feel like I’ve been outrunning the devil, though not always sure what I was running toward. I’ve just always felt this internal pressure to squeeze the most out of every day.
Maybe because, like my friend who is celebrating her birthday in heaven today, my time on this earth…
Maybe because my soul knows I have much to do in this lifetime and not a helluva lot of time to make it happen (though I try not to think about it).
Maybe because I’m a child of immigrants who have always felt pressure to show we deserve and are grateful to be here.
Maybe ’cause I’m just crazy like that.
I don’t want to put that on you too. But if you’re here and reading this, I hope it’s because some of my neuroses about making the most of this one life inspires you to follow your joy, to live and love as big and as boldly as you can today.
LIVE and LOVE like you MATTER. Because you really do.
Cat xo
Building a passion-filled business
"They’re my family now."
That's the line that struck out at me as I listened to a podcast interview I did a while back, for The Unforget Yourself Show.
It's interesting to hear some of the words coming out of my mouth because so much of it was just stream of consciousness, but this is so true. My clients are my family now and I am so committed to them that it has challenged me to grow in ways I never planned or imagined.
If you want to know a little bit more about my journey to book coach, what I’ve learned along the way, what working with me looks like, and how I've been able to grow a passion-filled business, this is a great episode to listen to. And if you're a coach or consultant, I gotta admit that listening to this talk might especially serve you too.
Some of the things we talked about:
Scaling up and letting go
Being OK with the messiness
What works as you start to grow a business
Which part of it gets harder
And always, where do the opportunities lie
Just be you
I’ve been bingeing on Lubalin. For word nerds like me his lyrics are top shelf. I had to know more, so I looked him up. I discovered that not only was he a wonderful musician, but he’s also Canadian! What is it with this water, anyway?
Turns out he's not only a brilliant musician, but he’s also hilarious. Check out his Internet drama reels that landed him on Jimmy Fallon.
Personally, I have on days and off days when it comes to showing up “live” on Instagram. I love taking the time to create more thoughtful content versus ad-libbing with a camera recording.
But this inspires me as an artist to have more fun and show up more fully and completely and dynamically because there are so many sides to us. Don’t you want to get to know them all?
How to create a writing habit in 60 minutes, plus 15 Brutally Honest Truths You Have to Understand to Succeed
What if you really valued the journey more than the goal?
What if you saw the adventure you’re on, the goal you’re chasing, as an opportunity for growth, rather than a means to an end? How would that change your approach? Could it give you more courage to try and fail? Would less of your identity depend on you being successful? Because you already acknowledged that, like learning to surf, falling on your ass and getting back up again is baked into the experience? Would you perhaps experience more joy, then, along the way? And see it more as an act of play and curiosity?
It got me thinking about Jesus. Think about it: He didn’t need his 12 disciples to help him spread the Word. He was the son of God! So why did he enlist them? Because adopting that humble posture of needing help created an opportunity for others to grow in their faith, courage and love by helping him.
If you look at it that way, the goal (spreading the Word of God) is just a vehicle for change (growing in faith, courage and love).
AI tells me that growth mindset is “the belief that abilities and intelligence can be developed through dedication, effort, and learning, rather than being fixed or innate. People with a growth mindset embrace challenges, view setbacks as learning opportunities, and find inspiration in the success of others.”
And that feels about right but what if growth mindset is really about doing what’s scary or hard to grow in your faith, courage and love? What if that's the goal? What if it’s the whole point?
Cat xo
How to create a writing habit in 60 minutes
I just coached an author who is new to writing and beginning to work on her book on how to get started. Through my coaching, I landed on what is the perfect formula, I think, and it draws on many of the practices that have worked for me and my authors.
So here goes...
Ready for it?
This is what it looks like (in no particular order):
20 minutes of writing your book
(You can get your feet wet and start with journalling if you like.)
+
20 minutes of reading
(It can be books on writing, like Stephen King's On Writing, or books in and outside of your genre--I had an author who literally inhaled 15 books recently and came out an incredible author on the other side. Osmosis baby!)
+
20 minutes of "listening"
(This can be praying, meditating or simply taking a walk in the woods with your Airpods off--the whole point is to listen for God, Source, Spirit, Muse, your inner voice, whatever/whoever, and allowing space for answers to come from outside of you. Trust me, it works!)
If you can do these 3 things every day, I'm confident, you'll grow into a terrific writer and author in no time. Consistency = momentum!
15 Brutally Honest Truths You Have to Understand to Succeed
Okay, I just listened to some phenomenal coaching from Alex Hormozi, that I just have to share. I need to listen to this at least 3 more times to get all the golden nuggets inside, but here's the link so you can listen for yourself. As I wrote to my son while I was sending him this link, if you want to succeed at business, Alex is the number one guy to learn from. But he's amazing at teaching how to win at life in general as well. Click here to listen to Alex Hormozi's 15 Brutally Honest Truths You Have to Understand to Succeed.
Excuse me while I ugly cry for a minute... Plus how I'm using AI to grow my business
Excuse me while I ugly cry for a minute..
Here are just a few responses to the question “Why would you like to help me promote my book?” that I asked volunteers for my street team:
“Because I love you - I'm so excited for you!!! You deserve this!”
“Because I love books, I love you and we writers need to stick together!”
“Because you are awesome!!”
“Because I love books and it sounds amazing & im so excited to read it.”
“Because it sounds like a great book and you are. great person! I like helping other incredible humans succeed.”
“Because I admire your talent and tenacity.”
“Simply put - you are awesome! I also know (or at this point can only imagine) how much work goes into creating a book, let alone launching it - and how important community support is.”
“Supporting this book launch isn’t just about promoting a book—it’s about encouraging conversations that inspire hope, self-compassion, and the courage to begin again.”
“Our community needs to hear your story and be encouraged. In a nutshell, i want to help my friend so she can help the world.”
I mean, whoa.
Asking for help is not something that comes easy to me, at least not where I’m most vulnerable.
Mentors? Coaches? Community? I’ll take all the help that I can get it when it comes to my writing and my business because I know it’s not personal.
But asking you to help ME just because I’m ME? And maybe you like me? Or even care? That’s so HARD!
My book has grown me in so many ways—and sometimes I wonder if that’s been the whole point all along.
But never has it stretched me as much as it’s doing now leading up to my book launch, as I make my journey more and more public and ask for people to support me and my book along the way, because, to be honest, I just can’t do it alone.
It makes me wonder, Where are you asking for help? And where could you use it but you’re too afraid to ask?
Cat xo
PS: If it’s writing a book that you want help with but you’re too afraid to ask anyone—use me! That’s what I’m here for! 😂
The Upside of AI (and Having a Coach)
I’m great at producing books but terrible at managing money 🤦♀️
So over the Christmas holidays I figured, why not ask Chat GPT and Claude for help? Other people go to AI for help with writing their content but what I really needed help with was a revenue plan.
In under an hour, Claude helped me come up with a financial plan for my business in 2025. Claude told me which of my packages were not profitable, and how to optimize my offers.
What I think was so helpful is, Claude doesn’t care about my people pleasing, or my sense of self-worth. AI doesn’t care about imposter syndrome or perfectionism or any of the ways we sabotage or get in our own way.
It cares about what makes good business sense, not Catalina sense. And so the advice and suggestions I got were completely objective and didn’t factor all the personality/identity issues most of us struggle with.
Hiring a coach for your book is the same. You probably have a lot of emotions wrapped up in writing your book and being an author. Things a coach or editor won’t let impact THEIR decision making. Which is why having a book coach and editor can be so valuable to writing, finishing and editing your book, and how I’m able to help so many authors make their publishing dreams come true, especially so quickly.
Basically, I help you get over yourself and get out of your own way, so you can make it happen.
AI took all the emotion out of the equation and with an objective eye helped me revise my packages to make them more competitive, and more profitable.
And that’s exactly what us coaches do with our clients.
Its why it’s so important to have an objective party work with us toward our goals for transformation—whether that’s becoming an author, a thought leader or a transformed organization.
You don’t have to do it alone. In fact, together, we’ll go further faster.
PS: I have 4 authors launching their books in the next few months. Which means I have 4 spots for my next group of authors who will be writing and publishing their books in 2025. If you’re ready to commit to your dream and make it happen (and if you’re not—really ask yourself why?), hit reply to explore with me what that can look like.
If you want to join my street team, I know my assistant Karlene will pull out her hair, but I can probably still squeeze you in 😉 Click here to sign up.
Your perfect moment is right here, and you’re missing it…
I have this thing I do. Sometimes, while I’m tidying the house, my gaze will lift up and stop at the photos of my kids when they were babies, toddlers, and I’ll think, “God, that moment was so perfect! Did I enjoy it as much as I should have?”
And then I’ll kick myself and recall, in a few years, I’ll look back at THIS moment, and think the same thing.
I’ll never be as young as I am today. And neither will my kids. And one day, my fifty-something self will look at my forty-something self and think, “You were so f**king hot back then!” LOL
Point being, this is the perfect moment to start making your dream come true—whatever that dream is for you. Have you known life to get any easier? Or slower? Nah, it just gets more complicated, and it just flies faster with each passing year. And by putting that dream off for another month, another quarter, another “I just need to get through this next [x]”—you’re lying to yourself. And you’re missing the window.
I’m launching my book next month and the timing could not be worse! I have a stye on my eye that WILL NOT GO AWAY! My business is exploding—scaling my business and launching a book at the same time, while raising four kids including 2 troublesome tween twins and one teenager who cannot see the barrel of life staring him down and still thinks he has another four years to get it together when college is around the corner!!!
Dreams don’t wait. Not mine, not yours. You’re either on the bus, or off. You’re either moving closer to it, or further away. It will not get easier. There will not be more time. But at the end of it, to be able to say, in the words of Frank Sinatra, “I did it my way”? That’s how I want to go out. How about you?
Cat
PS: The window to get into my Author Accelerator program is closing. Starting April through June, my calendar will be blocked off for my existing clients and my book launch. If you want to get in before then and start making your book publishing dream come true, hit reply and tell me “Let’s rock!”
Writing tip of the week: Two things I’d tell my younger author self
At this month’s mastermind, I shared with my authors two lessons I would travel back in time to tell my younger self—because these two things take time—as much time as you can muster—to build.
Make as many friends as you can. If I could go back in time, I would join MORE groups and associations. I’d network my ass off. I’d kick that “I can do this on my own” attitude to the curb sooner and ask anyone and everyone for help because I’d know that asking for coaching, mentorship, feedback and support is the fastest track to my dreams coming true. Don’t wait until your book launch to start marketing your book. Your book marketing journey starts the moment that you hear these words. Relationships take time to build, and publishing and marketing a book is one of the most community-driven things you can do.
Take care of your ass-ets. Take it from me, launching a book requires a multitude of steps and deliverables. From your author website, to reader magnets and more, there are so many little pieces to put together and you do not want to leave it for the last minute. I’ve been working on my book launch for a year, and it still doesn’t feel like enough—if I could, I’d push the launch out a few more months so I can get to everything! So while things are slow and quiet, while you’re sketching your first draft or enjoying a break from your manuscript while someone else edits it, build your author website. Start drafting up those guest posts and articles. Create a folder of images you can draw on. The more and the sooner you can bank these, the more you can enjoy the ride later.
Write your next book. As the saying goes, “The best way to market your book is to write another one.” I’m grateful I banked a few manuscripts when my business was young and still slow going. I have a bank of content and stories I can go back to and revise. Being an author is a long game. Make your current WIP (work in progress) your priority, but remember to line up a follow-up to really give it lift.
Wanna be on my team?
My book is launching on April 29 and I’m building a dream team street team to help me launch and promote my book, and I would love for you to be part of it!
This book is all about next chapter, second chances and personal reinvention (not to mention friendship and motherhood). You can learn more about it here: https://catmargulis.com/againonlymorelikeyou
It this is something you want to be part of, please fill out the application form here below. We’ll be hitting the ground running with more announcements coming soon. I hope you can join us in building this from the ground up!
Click here to join.
Has this ever happened to you? How I screwed up last week and what I learned
Last week I hosted a mini-summit called Beyond the Book, where I interviewed experts on how to make the most of publishing a book to grow your brand, business and impact.
It was a great success (powerful interviews! Major takeaways! New friends and connections!), and also a great pain in my butt (major tech issues! Emails not going out and landing in spam filters! 🤷♀️).
Which is all to say, it was a great learning experience. Here are some of my top lessons learned:
💥 The power of email: When email is working (unlike mine last week! 🤬), it’s a powerful outreach tool. I usually ask my interview guests to promote our collaborations to their email lists and newsletter audiences, because it generates better traction. I missed to communicate this and while my guests did a great job of promoting my event and were super generous on their social channels, it just didn’t create the same results I’ve had in the past. Which is why I’m such a big fan of email list building, and encourage all my clients to focus on building theirs. When you post something on social, people may or may not see it. But if you send an invitation to their inbox, they can’t miss it. That’s the power of email.
💥 FU: My dear friend George Tremis taught me this years ago, but like a stubborn problem child, I can still resist it from time to time, not wanting to be a nuisance. Over the past couple of weeks I had a few amazing calls with dream authors and clients, only to be ghosted. I was left scratching my head, wondering if I missed something. Then one of them reached out TO ME, because she hadn’t received my emailed proposal. In the words of Homer Simpson, doh! 🤦♀️ Like I said, in the past couple of weeks, some people have been getting my emails, and some haven’t. I took that as a cue and reached out to the other potential clients on other platforms, and each one got back to me right away. Lesson learned: Follow up. You never know when ghosting is actually communication that didn’t reach its intended recipient.
💥 For takeaways from the actual event (such as how to protect your IP and publishing rights, scale your business and your impact through group coaching, appear in your favourite media outlets, and what successful authors do when they launch their book), sign up at catmargulis.com/beyondthebook, where you can still access the recordings and replay.
You got this.
Cat xo
Writing tip of the week: 120 Hours
Recently I had the honour of speaking in front of the Canadian Association of Professional Speakers – Alberta Chapter, on how to book more, earn more and publish with purpose. In addition to sharing the keys to book publishing success and how to author a book and build a brand that establishes credibility, I shared one secret to writing and finishing a book that I’ll share with you here and now:
120 hours
That’s all it takes.
Just 120 hours to create your shitty first draft.
That’s 500 words an hour, 1 hour a day.
Seems doable now, doesn’t it?
You can do it over three 40-hour work weeks. You could write a first draft on an extended vacation, or mini-sabbatical, or summer break.
Or you could halve your output and make it your part-time job for 6 weeks.
Or you could write for 2 hours a day and give yourself the weekends off to finish your book in just 3 months.
Or you could just do an hour a day if that’s all you can find, and have a finished first draft in 6 months, without having to quit your day job or your life.
All it takes is 120 hours to write your book. But what that looks like in your life—whether you work 9-5, have kids or others to care for, juggle multiple projects and responsibilities, etc.—varies person to person.
I have clients who have finished their book in 6 months, 1.5 months and 12 days—you heard that right, 12 DAYS!
It’s totally doable. Now you just get to figure out what 120 hours looks like for you.
PS: If you need help figuring out how to fit those 120 hours into your life, along with support and accountability, fill out a discovery call application form here.
You rock!
Here’s what the folks at CAPS Alberta had to say about my book publishing talk:
“Cat made my first book seem doable with actionable tips, thank you!”
“It is clear that Cat understands the process to write and publish a book and she presents the info in a way that is easy to understand and inspiring to get started myself.”
“Love your calm presentation manner and deep knowledge!”
“If you are looking to write a book, connect with Cat first!”
If you would like me to do a workshop, talk or seminar/webinar for your group, email me at hello@passionprojectpod.com
Where do ideas come from? Plus, if you're stuck in your writing, you might be doing this...
Have you seen Piece by Piece, the Pharrell Williams Lego movie slash biopic, which I completely recommend?
It’s a fascinating exploration of creativity and a creative genius.
And listening to him explain his approach to art and music made me feel not so crazy.
I do Bible study every morning and one of the things that often comes up is etymology, which, for a word fetishist like me, is delightful.
According to Merriam-Webster’s dictionary, the word “inspire” actually comes from “the Latin inspirare (‘to breathe or blow into’), which itself is from the word spirare, meaning ‘to breathe.’ It didn't take long to establish itself in a figurative sense, as our earliest written English uses of inspire give it the meaning ‘to influence, move, or guide (as to speech or action) through divine or supernatural agency or power.’ Many of the early figurative senses of inspire are religious in nature, so it is not surprising to learn that the word shares a connection with spirit (which comes from the Latin word for ‘breath,’ spiritus, which is also from spirare).”
Personally I liken it to “the cloud.” All these ideas, memories, conversations, experiences, past present future, floating above us, eternal, available to each one of us and connecting us with each other, the divine, eternal.
When I’m being creative I make myself available to what it wants to show me. Likewise sometimes when I’m looking for something I reach up and pluck it from the sky—“the cloud,” as it were. Either way, I completely recognize these are not from me but rather gifts shared with me, and it is always a humbling experience.
In his interview with music producer Rick Rubin, Pharrell calls it “a journey of exploration and excavation,” which also resonates with me because when I’m not accessing the cloud, I feel more like an archaeologist, particularly as a book coach, digging around in someone else’s heart and mind, to uncover the story and message they are meant to share. Indeed the story and message they are—through their accumulated experiences and wisdom and knowledge gained—uniquely positioned to bring forward.
It’s a deeply intuitive—and for me, anyway, spiritual—experience.
Which is all to say, you were made for this.
Cat xo
PS: If you're new to your writing journey, get my 9 Game Changing Tools for Authors to set yourself up for success :) Click here to receive it, along with some other bonuses 😉
Writing tip of the week: If you’re stuck, you might be doing this…
I was on a discovery call a couple of weeks ago, when a would-be author shared her writing practice.
She was leaving her writing for the end of the day, but often finding herself too tired or uninspired to write.
I shared my own writing practice—first thing in the morning, after prayer/meditation, before anyone or anything else has a chance to get to me. That way I can write from the overflow—my highest, most inspired, most loving and generous self. It’s also my act of self care and how I give back to myself, so I have more to give to others.
That’s when I’m most connected to God, Spirit, Source, Muse, “the cloud.” And that’s when I have the most to offer anyone.
So if you’re feeling out of gas when you get to your book, try bumping up your writing practice to the first item of your day. And see if that doesn’t fuel the rest of your day’s to-dos and activities.
And another thing: It’s important to carve out time for what’s important to you—whether that’s a book, relationship, business growth or other passion project. If you don’t make time for your long-term goals, you’ll be swallowed up by your present circumstances. So if there are two things you prioritize each day, let one of them be something that moves you toward your long-term goal of who/what/where you want to be in five, ten, years' time. Just knowing you’re making progress toward it every day will give you the confidence and energy to keep going.
Ask the Agent, plus the secret to transformational storytelling
Next week, I’ll be judging the first Speaker Slam of the year.
In case you’re not familiar with it, Speaker Slam is North America’s largest inspirational speaking competition. And on January 28 in downtown Toronto at Lula Lounge, 10 speakers will go head-to-head and heart-to-heart to inspire audiences with their speeches on the theme of resilience.
Last year, I got to see my friend Robb Gilbear perform his talk—where he shared a scene from his book that we worked on together. We did a lot of crying, and laughing, as we built that book out together, to make it as powerful and emotionally resonant as we could for it to have the kind of impact Robb dreamed of.
As we did, we would conspire over the talk he would one day deliver—how his book would hone his story, his message, refining scenes—and now here he was, on the stage, making it come alive for a live audience. It was magical.
The thing about Speaker Slam is that every talk hinges on powerful storytelling.
And what makes a story powerful?
-Vulnerability
-Authenticity
-Bonus points for an arch—along the lines of the hero’s journey (up, down, up)
But here’s another secret to transformational storytelling:
It’s about hope.
By taking readers on a cathartic journey from hopelessness to inspired action, we give readers the courage to face their biggest fears, take that bold step forward anyway, and come out on top.
I’m building out a step-by-step guide to help you make this happen (DM me if you want a copy!), and you can see me do this in my book Again, Only More Like You, launching in April (pre-order your copy now to get an exclusive gift from me!).
For now, share your story in the deepest, most honest way you can. If you feel goosebumps or tears start to fall (the tingle test), you’ll know you’re on the right track.
Cat xo
Ask the Agent: Elizabeth Rudnick, Gillian MacKenzie Agency
Before the holidays, I had the chance to chat with literary agent Elizabeth Rudnick, of Gillian MacKenzie Agency.
As an editor at Hyperion/Disney, Elizabeth worked with best-selling authors and celebrities such as Melissa de la Cruz and Miley Cyrus, and has written over 50 books for children. Elizabeth represents writers of literary and upmarket fiction. (Note that currently, Elizabeth is not accepting unsolicited submissions.)
In our chat, Elizabeth emphasized the importance of a unique hook and a well-prepared proposal, and also talked about the shift towards shorter, more digestible content. Here are some other insights she shared and my top takeaways from our conversation:
NICHE DOWN
-Even though they may come with inherently smaller audiences, niche books can actually be easier to sell/pitch to publishers. Example: A Cape Cod coffee table book.
-Memoir is hard to sell, and collections of essays can be just as difficult to sell, however they can still find success with smaller presses and publishers.
FIND UNIQUE OPPORTUNITIES IN CHILDREN’S BOOKS
-For kids non-fiction, look at what’s working in adult non-fiction, as that will trickle down
-Thought leaders and experts can ask yourselves, How can I bring my message to kids in the nonfiction space?
THINK ABOUT YOUR OFFER
- More and more, publishers are still looking for platform-driven content (so authors with 500K+ followers), even though that doesn’t necessarily correlate with sales. However, if you have unique access/assets that can help sell the book (such as a large email list, chain of stores, etc.), that can go a long way to convincing publishers to sign you.
QUESTION OF THE DAY
-If you’re writing non-fiction, particularly prescriptive, to build a case for your book, ask yourself: Why would someone read your book instead of getting this information from YouTube? THAT’S what you’re competing against.
Life begins at 40...or does it?
Anyone else have a life-changing experience as you hit 40? Or maybe it was another milestone birthday that rocked your world?…
Maybe you’re at a different crossroads in your life—a job you don’t love. A relationship that you feel stuck in. Do I stay or do I go?
It’s these kinds of choices that my characters Carmen and Ally face in my book AGAIN, ONLY MORE LIKE YOU, launching April 29. And how they navigate the breakups and shakeups still brings a smile to my face and tears to my eyes—even a million drafts, revisions and iterations later.
There is a Japanese art called Kintsugi that involves repairing broken objects using gold or lacquer, which leaves a gold seam where the cracks were, giving the item a new, more refined aspect.
In the end, I think that’s what this book is really all about. The beauty in the broken things. Falling apart and putting yourself back together. Again, only more like you. 💕
Available for pre-order now from you favourite book stores.
For more insta updates on my book, visit me on Instagram.
How to fundraise your creative project
There are times when you just gotta wonder, what’s the point?
When the enemy seems too great, too many, too powerful.
And you feel silly about the things that you do, and the hope that you carry. Like the devil is laughing at you—“Really? You want to hit me with that? That’s all you got?”
And you think, maybe today I won’t write this post.
Maybe this week I won’t send out the newsletter.
And little by little you feel like resigning, giving up, giving in…
And then a friend sends a link for a fundraiser for a friend who has lost her house in the LA fires. You hear about how her and her son are homeless now, and that she raced out of the house before she could grab a jacket even.
And you’re grateful they made it out alive, but…
So you donate what you can. And you share the link with some other mutual friends. And people pitch in and share within their own circles. And you start to see something happen, something growing…a difference—however small—is being made.
And that flicker of hope that almost went out…it comes back. That it matters what you say and what you do. That if it can help one person, that’s the whole point.
So you write that post. You draft up the newsletter. You stick your middle finger up at the devil and give him a big, “Screw you.”
Because today, I’m making a difference. I’m going to make it better. One person at a time.
Cat xo
PS: I know many of us know many people impacted by the fires and are helping in whatever way we can, and if you feel like contributing to my friend Karlene Falco’s GoFund Me page: here’s the link. We volunteer-staffed a transformational leadership program together and she has always brightened the corner she’s in. (And she used to be a former breakdancer, which is the coolest.) Love you, Karlene. Praying for you and Gabe and everyone impacted by the fires.
Creative Fundraising
Speaking of fundraising, while I have yet to test out this strategy, I know a few authors who have been hugely successful with fundraising and crowd funding as a way to raise money for their book.
The truth is, it costs money to create a high-quality book, especially if you’re self-publishing it.
👉 It costs money to hire an editor to edit it. (You can only take your book so far, no matter how great a writer or editor you are.)
👉 It costs money to hire a professional designer to create your cover and format your book.
👉 It costs money to effectively promote your book, pay for a book tour, all the things. (I know of someone who crowdfunded her book tour—AROUND THE WORLD!)
Fundraising and crowdfunding can be a great way to raise money for your book (or any passion project, really). Strategies that have worked for other authors and creators include adding value for early investors (signed copies, swag, etc.), and creating content that brings readers and investors in on your journey with you so they can feel like they're part of it. (Listen to my interview with Derral Eves to hear the crowfunding success story behind the hit show The Chosen.)
The interesting byproduct of which is creating community (the gold standard!) and a ready audience/readership along the way.
If that’s something you want to look into, here are some platforms to explore:
💰 Kickstarter – Backers support creative projects by pledging money
💰 Gofundme – Crowdfunding platform that allows people to raise money for a cause
💰 Patreon – Run a subscription service, sell digital products, through this monetizing platform for creatives
💰 Twitch – Livestreaming service that allows viewers to donate to their favourite streamers
If I could turn back time
If you could turn back time, would you do anything different? Would you do it all again?
These are just some of the questions that inspired my book AGAIN, ONLY MORE LIKE YOU. Questions I was facing personally, if I’ll be honest.
Did I make the right choices? What if I had said yes? What if I had said no? What would be different? Would I be okay with that?
Years later, I can say I’m thrilled with where I’m landing. But it took asking those questions, and exploring those answers, to get here.
If that’s where you are now, I hope you’re inspired by Carmen and Ally’s journey. I hope you can see yourself for the hero that you are. I hope you can know that, even when you’ve spent your whole life getting here and you’re still not where you want to be, your best is yet to come. 💫
(And yes, I know, I can hear Cher singing that famous chorus line too 😂)
For more insta updates on my book, visit me on Instagram.
What if your goals are holding you back?
New Year, Bold Goals 🚀
Well, happy new year, lovelies! Gosh, I feel like I’ve been on vacation for years, never mind just 2 weeks!
It probably has to do with the amount of things I managed to fit into 14 days:
- Christmas shopping, Christmas shopping and then more Christmas shopping
- Returns on said Christmas purchases 😂
-Quality time with the fam (we didn’t do anything special, but what we did, we did it together 😉)
-Watching re-runs of some of my favourite movies like The Holiday and Postcards from the Edge—the best!
-Revising my book—again! Only this time I think I finally nailed the romance scenes—no pun intended!
-Working ON my business (I can thank Chat GPT and Claude for helping me plan out 2025)
-Most importantly, getting real clear on my vision and goals for this year (down to each and every month) to help me stay connected to what’s most important. Eye on the prize, baby!
Hopefully, you had a chance to do some of the same. If not, it’s not too late to set some intentions for the new year. Just like our calendars, if you don’t have a plan, well, life will be sure to fill in the blanks.
Wishing you a magical, joyful, OUTRAGEOUS 2025 💫
Cat xo
What if your goals are holding you back?
Speaking of vision, it can happen that sometimes, the goals we think we have or want, are not actually the goals we need.
On the last Friday before I went on holiday, I met with two of my authors who had been absent for much of the year. We re-connected and got under what’s been keeping them from writing and publishing their book.
Turns out, they were focused on the wrong book.
After digging around some, I discovered that not one but BOTH authors actually had another book in their back pocket that they wanted to write. But the book they thought they were “supposed” to write first was getting in the way and keeping them stuck.
They didn’t see that not only was that book holding them back, but actually, the book they were really excited to work on, was way more aligned with their future goals for themselves. And they didn’t have to wait for it—they could start with it now.
When I identified that the book they actually wanted to write is the book they’re going to have way more success with in the long term—providing more opportunities to do the kinds of talks they want to do, audiences they want to get in front of, media coverage they dream of, business growth they hope for—it changed everything.
Thing is, most hybrid publishers won’t do that for you. Most freelance editors won’t challenge you on whether the book you’re hiring them to edit is actually the right book for you to write RIGHT NOW. They won’t challenge you to get clear on your goals and your book’s place among them. They won’t challenge you to make your book better. And they sure as hell aren’t going to challenge you to do a better job of selling it.
But I will. And if you think getting on a call with me might change everything for you, DM me to get in my calendar now. I only have a few spots left for calls in January so don’t delay.
The countdown is on!
One of the things about taking a break is having the time and space to really THINK. And that made me realize, my book is launching in just 4 months! MY book! I get so caught up with my authors, that sometimes I forget I have a book to promote too!
So I drafted up my first book trailer, you can see it here. And I’m going full throttle into promotion mode. 🔥 Expect to hear more about my book launch, but if you really want the behind-the-scenes scoop, including giveaways and other exclusive invitations, sign up for my AGAIN, ONLY MORE LIKE YOU newsletter here. I’ll try to keep this space focused on you and your passion project, to help you make your dreams—especially ones involving writing and publishing a book—come true.
The number one AI question to ask…Plus 8 more takeaways from my speakers conference in Costa Rica last week
If you’re on time, you’re already late…
I don’t know about you, but I’m sprinting to the 2024 finish line. I have less than 2 weeks to:
- Send my publisher a proofread copy of my book that’s launching next spring, including some small but impactful final tweaks I’d like to make.
- Finish editing two client manuscripts (are you sweating yet?).
- Do ALL the Christmas shopping (pretty sure at this point, there is not a single person on earth who wants to swap places with me 😂).
- AND set myself up for a monumental new year in 2025, which includes setting intentions for new revenue targets and personal and professional goals.
My point being, if you’re planning to level up in January, it means setting yourself up for success RIGHT NOW. And that means:
- Wrapping up projects and deadlines to create space for wonderful new things to appear in the new year.
- Setting clear intentions for the months ahead, and blocking these into your calendar to help you follow through.
If you think you can step into January and that it will somehow be different, better, or your best, but you haven’t done a darn thing to make it happen, you’re already late. Before you know it, it will be January 6, February 6, March 6, and nothing will have changed.
You’ll be the same person. And your calendar will look like more of the same.
So take charge and lead it. Wrap up those lingering projects. Block in your new goals and intentions for the new year. Be the kind of person NOW that it’s going to take to make your dreams happen in 2025. Don’t wait until January to figure it out. It starts right now.
Cat xo
120 hours
Any goal seems monumental before you get started. But what I shared in my talk for the Canadian Association of Professional Speakers (CAPS) conference last week will make any dream possible.
Take writing a book for example: In my experience, it takes the average author 120 hours to write a book. That’s 3 x 40-hour work weeks. Or 1 hour a day, 5 times a week, over 6 months. Or 12 days, in the case of my client Matt Rogers.
Writing a book takes 120 hours but how much time that 120 hours spans is totally up to you—it could be over 12 days, or 6 months, or longer. So what will YOUR path forward be?
Regardless of the goal you might have, ask yourself—or Chat GPT—what the time investment will be, and figure out how you can work that into your calendar to make it happen. Then block it into your calendar to follow through.
PS: If you’re looking for someone who can help you figure out the best path to publishing for YOU to get the results you’re looking for from your book, I’ve opened up my calendar today and tomorrow to meet with the first people to sign up and help them choose the best publishing path for their book. Click here to grab your spot.
Top 8 Conference Takeaways
I couldn’t possibly fit all the amazing insights I gleaned and things I learned at the CAPS conference these past few days. But here are some of my favourite takeaways:
-“I’ll be damned if I’m gonna rip people off by giving them what they paid for” (Jeff Civillico on why you should charge more, not less, and over deliver for your services).
-Anything you do repeatedly, scale and systemitize (thanks for this too, Jeff!).
-Ask, What would my AI solution be? (mindset shift from the brilliant Peri Shawn 🤩).
-Give yourself permission (from my dear friend Pamela Robinson, love you!).
-Get yourself a powerful positioning statement (🙌 Azadeh Yaraghi).
-Video video video (everything—from everyone 😂).
-Hard to put this into words so I’ll just say that Brandi Heather’s talk was a masterclass in tour de force public speaking. Everything you need to know about being a moving, inspiring, engaging and impactful speaker can be witnessed in her presentation. Find out about the next one you can attend. (And Brandi, please teach me!)
-Last but not least, I really loved Joze Piranian’s take on inclusion, which he says is not about everyone walking around on eggshells all the time, but rather “Inclusion is the pool we all get thrown into.” I’m probably butchering it, so look for his Ted talk "The Inclusion Pool Paradox."
What’s a takeaway you’re excited to implement? I’d love to hear it!
PS: To sign up for Cat's Again, Only More Like You newsletter, and for updates on her book, click here.
Ask an agent (my top takeaways) ... plus, Jon Bon Jovi's advice for creators, artists and authors
I did the stupidest thing… 🤦♀️
Last year, I chose my word of the year and it was “expansion.”
And boy, has this year ever expanded me 😅
I’ve been stretched to grow my business bigger and in ways I didn’t imagine. I've spoken at more events, and have more clients than ever, including several who are publishing and launching their book next year! I’ve added new groups, communities and friends to my network, and mentors, coaches and a board of directors for my business. Most of all, I stretched myself to discover how many people I can serve and support, and how many things I can achieve, with the finite number of hours available to me each day.
All because I chose one little word last December to live into this year. Key words: I chose this.
The year is wrapping up and true to my word, I’m finishing strong. Next week I fly out to Costa Rica to present a book publishing workshop. My book was selected as part of a 2025 cohort of authors whose journey will be showcased, reality-TV style, and in a few weeks I get to meet my fellow winners and learn more about the plans for the year ahead. I’m hosting a client mixer, to encourage connections, partnerships and alliances within my own #authorlife community. And I’m finishing a proofread of my book—my last last chance to refine it for my publishers before it goes out to reviewers. (Talk about pressure!)
Suffice to say, I’ll choose my word even more carefully for next year. 😉
If there is a word, an intention, you can set for next year, what would it be? What word encapsulates the ways you want to grow and evolve, and the things you dream for yourself to take place next year? Think about it. Then choose it.
Cat xo
PS: If writing, publishing or launching a book is your goal for 2025, hit reply and let me know. I can help with whatever step of that journey you’re in.
Ask an agent: Rita Rosenkranz
One of the ways I’m choosing to grow in 2025 is building up a roster of literary agents I work with, to represent my authors who want to be traditionally published.
Last week, I caught up with the lovely Rita Rosenkranz, a well-established agent who represents almost exclusively adult non-fiction titles. Rita began her career as an editor at major publishing houses, and represents first-time as well as seasoned authors, working with major publishing houses, as well as regional publishers that handle niche markets. Rita looks for projects that present familiar subjects freshly or lesser-known subjects commercially, and her list spans health, history, parenting, music, how-to, popular science, business, biography, sports, popular reference, cooking, writing, humor, spirituality, illustrated books and general interest titles.
Here are my favourite takeaways from my conversation with Rita:
-Agents are looking for books that further the conversation and stretch our understanding of how we see things. Ask yourself, how is your book adding something new/different to the conversation? Be sure to make that clear in your query letter and proposals.
-Be discoverable. Concentrate on being visible in the marketplace. Where can agents and publishers find you in the online space? How do you show up? This gives them an indication of what they can expect from you in terms of book marketing support when it comes to selling and promoting your book. If you have an existing and growing platform and audience, it can give agents and publishers confidence that there’s a market for your book, even if it’s a niche or highly competitive one.
-Writing a memoir? More than any other category, the bar is high for memoirs. How does your story bring something new to the universal stories we’ve already read and experienced? Think about how you can break out from the pack with your book—what really makes it different and how can it stand out? Why should agents and readers care?
-Finally, even traditional published authors need to approach promoting their book as if they were self-publishing it. Much of it will be on you and up to you. What’s your plan to generate book sales, and do you have what it takes to pull it off?
Self-publishing success story
Where there is a will, there is a way…
Last week I discovered a self-published author who had 200,000+ downloads of her book. Her strategy is something most traditional published authors don’t have control over and cannot execute by themselves, which gives self-published authors a competitive edge, particularly in the first year of their book.
Her secret: Kindle Unlimited and KDP Select, programs that make her book widely available, affordable and accessible to readers around the world and across the digital space.
That and making her first book free.
Depending on your goals and desired outcomes, making your book free could be all the advertising you need to make your debut a success and get those first readers through your door.
Final thoughts…
I know this newsletter is running long this week, but I just wanted to share something one of my clients sent me this morning. (Thanks, Troy!)
I love this perspective from Jon Bon Jovi, which should put any creator's self-doubt to rest. “If it comes from that pure place, chances are, it’s going to hit that pure place for someone else.”
Have a listen here.
The key to a best-selling book 🤩 ... Plus, a new era in publishing
Eight years ago, I stopped half way through my run, stared across the lake at downtown Toronto, and decided that I was never going back to work in the city again.
No more racing after the train, subways, stuck in traffic and sobbing over the steering wheel of my car because my kids are always the last ones picked up from daycare and it still isn’t enough at the office.
No more getting calls from the school and telling the teacher there is no way I can pick up my sick kid because by the time I make it home, school will be over anyway.
I closed that back door all the way shut and committed myself to a life of entrepreneurship—I would never work for anyone else ever again.
Turns out, I’m my own worst boss 🤪
As a sole business owner, I work round the clock, including weekends, and last Friday that day started at 4am and ended at 11pm, and spilled over to Saturday and Sunday too.
But I’m building a team to help me grow, as I keep telling my kids. I love my work (maybe a little too much). And I still have the flexibility I’ve always wanted, to volunteer at my daughter’s school, look after my kids on sick days at home, and even squeeze in a little “me” time while everyone else is away at work and school.
Entrepreneurship is not for the faint of heart. Much like writing a book, it takes a lot of courage and persistence and determination and get up and go and a village to cheer you forward on good days, and pick you back up on bad ones, but making that call was the best decision I ever made.
Back then, staring out across the water, I was afraid of leaving the “security” of my job and stepping off the corporate ladder.
Now I know that was just fear and scarcity talking.
Sometimes you gotta decide: What’s bigger, your fear or your desire?
In the words of Florence and the Machine, “It’s hard to dance with the Devil on your back, so shake it off.”
Shake off that fear, because you and I, we’ve got dancing to do.
Cat xo
The secret to a best-selling book
My client Joe Lyons-Rising recently launched his book Pain Remixed: Navigating Life with Trauma, Grief, Depression and Anxiety.
Part memoir, part self-help, the book is a dream come true for this author who admits it was years in the making. (Until he met me, that is – wink-wink.)
I recently caught up with Joe, whose book has reached best-seller status on Amazon in multiple categories. (Congrats again, Joe! You rocked it!)
Joe shared with me his secret to best-selling success, and do you want to know what that was?
Asking for the sale.
Joe personally DM’d everyone he knew and many that he didn’t, asking them to buy and support his book.
As a result, he became a best-seller in at least 3 categories, ranking in the Top 20. 🏆
Now I can’t promise you’ll sell books no matter how many podcasts you get on.
Or morning shows.
Or from any other media or influencer coverage.
But looking at Joe’s example, I feel pretty confident in saying, that if you ask everyone you know to buy your book, you will likely fare better than most.
The rise of self-publishing — a new era in publishing
Fans of the Tilt newsletter no doubt saw this piece about self-publishing bypassing traditional publishing in number of titles. (Thanks, Lori, for the heads-up!)
In its most recent report, Bowker found that the number of self-published titles with ISBNs rose 7.2% in 2023 over 2022, topping 2.6 million.
By comparison, the number of traditionally published titles fell 3.6%, to 563,019.
In the article, Draft2Digital’s Mark Coker is quoted as saying, “[It used to be that] self-publishing was viewed as the publishing option of last resort.” Today, self-publishing is the “option of choice” for many authors, as it offers greater control over their “pricing, promotion, and distribution,” allowing indie authors to connect with their audiences “faster, and more profitably.” 💰
The tide is turning, and it’s looking like money in the bank—"industry observers estimate that annual sales of self-published is in the billions of dollars”—and even publishing deals, with a growing number of traditional publishers in 2024 signing major deals for previously self-published books and series, particularly in the genres of romance, horror and romantasy. Several traditional publishers have even created imprints and programs dedicated to bringing in self-published authors.
If you were waiting for self-publishing books to be more “legit” before hopping on the bandwagon, it’s already here. It might be a publishing path worth exploring for your next book.
PS: Want to know more about self-publishing versus traditional publishing? (I can help you with both!) I’ve opened my calendar to chat with a few people about their options and can help you find the best path forward for YOU. Click here to book a call with me.
How writing is like foreplay (and other things you won’t hear from other coaches)…plus 6 ways to monetize your book
How are you cultivating your creativity?
For me, mindset is everything.
What that looks like is boundaries, and protecting my mind space.
I have days for coaching calls. Days for potential partnerships calls. Days for connection and building relationships and what feels a lot like making new friends at the playground.
Then I have head down and write days. Edit days. Days where I shut myself off from the world as much as possible for the kind of deep focused work that only happens over longer stretches of time.
I do my writing and any creativity work first thing in the morning, and most days, I don’t take calls before noon. I warm up with a run or if it’s raining, indoor workout. Play some music. Make the bed. (Foreplay.) All the while whatever story or piece of content I’m mulling over is turning over and over in mind, so by the time I get to my computer I can’t wait to drive it home.
I’m an entrepreneur and I own my own business, so that helps—I finally have control over my schedule and my time (ish).
But just because you run your calendar doesn’t mean you have it optimized for performance.
So how can you better structure your days so you can give your best to everything you get to be and do? Decide what your priorities are first, then let your days fill up around that.
Cat xo
6 ways to monetize your book
You didn’t hear it from me, but most of my clients are making waaaaaaay more money off their book derivatives than the book itself. After all, how many books would you need to sell to match a high-ticket client who read your book and just had to work with you? Or a speaking engagement you landed because your book caught the eye of an event organizer?
How many books sold add up to the price of one of your online courses or workshops?
How many books sold can match the value of an enhanced brand, more authority as an expert in your space, free media exposure and guest podcast interviews?
Don’t get me wrong—as an author and publishing consultant, I want to sell as many books as I can.
But also, I know there’s a lot more money—and opportunity—to be had when you have a book to leverage.
Lead generation, speaking engagements, spin off courses and workshops, “free” advertising, enhanced brand, growing platform and audience reach—these are all the benefits that come with being a published author.
So what are you waiting for?
PS: What’s between you and a published book? Fill out my survey here for the chance to get a free ticket to my book launch workshop!
Giveaway!
Do you love books? I’m giving away free books over at catmargulis.com/books. Sign up for the chance to win a signed copy from one of my author friends!
If it’s good enough for Taylor Swift 🤔 ... Plus, should you self-publish? And how to social proof your book
One of my clients has a first edition copy of Napoleon Hill’s Think and Grow Rich worth thousands of dollars. Recently, a collection of Harry Potter and the Philosopher’s Stone first editions sold for over a HUNDRED THOUSAND dollars. 💸
I don’t know about you, but I can’t remember the last time I read or heard that ANYONE paid anything as much for a Tweet, Facebook post or even YouTube video.
Today, content is cheap, even though the time, energy and resources we all put into creating it is quite an investment. Few people are actually willing to pay anything for it—which is why most of the newspapers and magazines we used to subscribe to have fallen away. Instead of buying records, CDs and even theatre tickets, must of us pay a token subscription fee to Spotify and Netflix, and if artists and creators don’t play along, we’ll simply move on to the next one because we have a world of entertainment to choose from and never enough time to consume it all.
But books? Books may be one of the few things in life that continue to increase in value. Like the Bible, they endure. Through book burnings and censorship, library purges and exile. (As you can tell, I have a thing for rebel authors.) Through the rise of the Internet and social media and everyone everywhere having access to everything all the time. Through Kindle and audiobooks, Amazon and even AI.
I can’t tell the future, but by looking at the past, I’d say books are not going anywhere soon. And if Napoleon Hill’s Think and Grow Rich is any indication, their value will only continue to rise. As will any author who endeavours to contribute to our collective canon.
Cat xo
Should you self-publish your book?
Last week, Taylor Swift set the internet on fire by announcing she would self-publish her next book, through her own imprint.
Self-publishing under her new Taylor Swift Publications, Swift’s 256-page Eras Tour book is scheduled to be released on Black Friday as a Target exclusive.
Should I self-publish my book is a question I get a lot from authors. And here’s my long answer:
By self-publishing, Swift can expect to keep more of the revenue than typical celebrity memoir deals and traditional published authors. She is also able to control the creative content of her book and release it sooner.
On the other hand, self-published authors don’t have the same access to distribution, media, promotion and staff who are often part of the engine that helps traditional published authors succeed in the marketplace.
As a traditional published author myself, who helps self-published authors write, publish and market their books, my short answer to that question is it really depends on what YOU want out of publishing your book.
Do you want control over every aspect of it? Do you want to publish it sooner, and keep more of the profits?
Or would you gladly hand over a cut of your book sales for help with editing, publishing and marketing your book? Do you seek in-store and wider distribution? (Book store representation is an uphill battle for self-published authors.)
Today most of us are our own distribution channels. 🤩 Like Swift, many of us have Facebook friends, Linkedin and Instagram followers, and YouTube and Substack subscribers. We may have a substantial email and newsletter list (if not, start building one!). We may even have events—talks, workshops, conferences—we can sell our book at.
It’s quite possible we don’t need bookstores in order to sell our books. And if our pockets are deep enough, we can still pay to have our book stocked in select stores and bookshelves.
So do you need a fairy godmother literary agent and publisher to grant your wish of getting published? Not anymore. But do you still want one? That’s a question only you can answer.
PS: If you have more questions about publishing paths and writing a book, feel free to reach out and schedule a discovery call with me. I’ve opened some times in November, so grab them before they’re gone!
Who will endorse your book?
As many of us know, a big part of marketing your book is social proofing: Getting others to review, like and share your book on Amazon, Goodreads, social media and more.
Something traditional publishers do well that self-published authors often overlook is the power of a good blurb: When someone who is well-known/well-respected endorses your book on your front or back cover, or inside your book. 👏
As you begin to finalize your manuscript, you might find yourself ready to reach out to potential book blurbers, but building those relationships and goodwill well before then is essential.
When thinking about WHO would make for a great book blurb, consider:
-Who has an audience that you want to call to you for your book?
-Who is well respected in the genre/industry/space you want to see your book in?
Sometimes, that can lead to two very different groups, and that’s okay too. But don’t leave it until the last minute, when you’re ready to hit publish, because reachouts can take time. Finding people to say yes can take time. And reading your book to review it also takes time.
The best advice I ever gave to a writer… Plus how to write a book in 6 months, 3 months, 12 days
Just breathe.
I was on a coaching call with one of my authors. She was trying to figure out how to keep up the momentum and stick with writing her book while on her vacation. She would be travelling with 12 other people, sharing sleeping spaces, their calendars packed morning to night.
As a book coach who helps busy people make time for their book publishing dreams I did the unthinkable:
I told her to live her life.
One day we’re all going to be dead and all these dreams, as beautiful as they are, won’t matter anymore.
If you’re at all spiritual, as I consider myself to be, I can’t help but think that if I can just love this one person this one time, maybe this moment can matter. Even after everything is said and done.
Dream big, yes. But don’t forget to live your life in the meantime, and love the people you’re with. All we have, really, is this moment. So make the most of it.
One of the best parts for me of On Writing, Stephen King’s book on, well, writing, is when he shares about creating the room of his dreams to write in. He designs this perfect study/library and orders all his family to stay out. And then…crickets.
After some time and dreaded writer’s block, Stephen opens up his study, moves his desk to the middle of the room, and invites his kids and wife to hang out in there. Once again, the ideas start to flow.
Creativity doesn’t happen in a vacuum. Yes we need time for quiet reflection, to receive wisdom and direction from God, the universe, Muse, but also…the best kinds of stories are the ones we write together.
Live your life. Move that writing desk to the centre of the room.Invite others in. And discover the treasures in store for you there.
Cat xo
PS: Oh, and if you want to cry, listen to this Pearl Jam beauty as you watch the leaves turn orange and…just…breathe.
PPS: Last week I got first copies of my book, and held off on the reveal until after my mom’s birthday. This moment is everything.
How launching a book is like a start-up business
I’ve been talking about and sharing one very special book with everyone I meet lately, so I absolutely must share this with you now.
Even traditionally published authors know they can’t count on their publishing houses anymore to do the heavy promotional lifting, and if you’re self publishing, you’ll need all the help you can get to help your book rise above the rest.
Which is why I love Traction: How Any Startup Can Achieve Explosive Customer Growth.
Launching a book is like launching a start-up in a way: Teams are small, money is stretched. But you do have one thing your competition doesn’t have—the ability to move quickly, stealthfully, with an ear that’s closer to the street.
I call this stealth marketing, and it’s what I’m committed to exploring and exploiting with my authors. How we can create the most impact with the fewest resources.
It starts with asking, what’s in your competition’s gap, that you can nudge yourself into, carving out a space for your book?
And what special strengths and relationships do you have that you can leverage, to help your book travel?
That’s where I invite you to go with your book launch and marketing strategy.
Ask yourself those questions, and whatever you’re building, make reading (or listening to the audiobook of) Traction the number one thing on your to-do list.
PS: I’m opening up a few days and times in November for discovery calls with me, before I wind down for the holidays. If you want to schedule some time to chat about your book and best next steps, grab your spot now before it’s gone.
How to write a book in 6 months or less
Writing a book doesn’t have to take years. In fact, it can take as little as 12 days, as one of my authors managed to do.
All it takes is commitment, declaration and team.
I just shared this breakdown with someone who attended a recent workshop of mine, so I’ll share this here too for anyone embarking on writing a book. Here’s how you write a book in 6 months or less:
Write 500 words a day (approx. one hour a day, depending on the book and the writer)
Write five days a week = 2,500 words a week
= 10,000 words a month
= 60,000 words in 6 months
Want to write your book in 3 months? Double the daily/weekly word count, and halve the months it takes to write it.
And remember, this is just to finish your shitty first draft. The magic is in the editing.
PS: If you’re looking for additional strategies to help you write your book, or accountability to help you finish it, or even an editorial team to help you polish it, schedule a discovery call with me and learn about my packages and programs.