Your story is your superpower - here’s why

Most of us think success stories are about winning.

 

But the greatest ones?

 

They’re about the failures, setbacks, and pivots that shaped who we became. And how we dared to keep going.

 

We tell ourselves we need to be polished, perfect, and “ready” before we can lead, inspire, or grow. But the truth is this: Your story – raw, unfinished, imperfect – is your greatest asset. And owning it can transform not just your brand, but also your life.

 

Every time you own your story, you take the pen back. You’re not just sharing where you’ve been – you’re setting the stage for where you’re going.

 

Your story doesn’t start when everything looks perfect.

 

It starts the moment you dare to speak from where you are.

 

It starts with one brave story, told by you.

 

Love,

Cat xo

PS: That's my book – Again, Only More Like You – in a library! It's all about owning your story, midlife reinvention, friendship and writing your own damn happy ending. Grab a copy here!


 

The Moments That Shaped You

 

Last week, I spoke to a group of women-owned businesses about how to leverage the power of story.

 

I asked them to try a simple exercise:

 

👉 Think of a moment in your life that changed you.

 

It could be a win. A loss. A turning point. Now ask yourself:
•    What did that moment teach you?
•    Who did it make you?
•    And if you shared it… who could it help?

 

That’s the power of story.

 

The next chapter of your business, your leadership, your legacy doesn’t start with a marketing plan. 

 

It starts with the story you choose to tell today.


 

Unlock Your Story

 

Ready to start uncovering the story that will grow your brand, your impact, and your legacy?

 

I put together a free resource to help: 10 Quick Prompts to Unlock Your Next Story.

 

Inside, you’ll find simple but powerful prompts to:
•    Pinpoint the moments that shaped you
•    Discover the lessons hiding inside them
•    Begin turning your lived experience into a story that inspires and connects

 

✨ Your story is already waiting inside you. This guide will help you unlock it.

 

👉 Grab your free guide here.

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20 Ways To Write Your Book (That Don't Look Like Writing)