You probably don’t realize it but you’re doing it right now…

You probably don’t realize it but you’re doing it right now:

Formulating a message, and then figuring out the best way to communicate and disseminate it.

It’s something us journalists and marketers call content strategy, and as it turns out, all of us already do it, and could be better at it.

 
I was thinking about that this weekend when I followed up on a question my son had for his teacher. I asked him whether he got the answer he needed from his teacher on Friday and he shared that he did—but he still didn’t understand.

 
Needless to say, I shared with him some tools to support him with gaining greater clarity from his teacher—things he could say, like “Can you give me an example?” and “Can you show me how that looks?”

 
Which made me think that teachers could use some help in content strategy too.

 
And if you’re an entrepreneur, author, creator, influencer, expert or thought leader, then you especially get to tune into my upcoming online show: The Future of Content Marketing, where we’ll be talking about everything from how to create successful email, social media and YouTube campaigns, to what audiences want now and how to get them to take action—and even how to achieve that with Chat GPT, Web3, live events and more.

 
But don’t take my word for it. 

I’ve lined up pretty much the top minds across all content strategy disciplines to share with you their top advice for content strategy and content marketing, so you can formulate your message and land your communications with greater success and achieve the results you want in your business, your brand and your passion projects.

People like:

Stu McLaren

Derral Eves

Ted Ruben

Randy Frisch

Mark Schaefer

Kate Bradley Chernis

Lindsey Gamble

Carl Weische

David Allison

Debra Jasper

Jonathon Colman

Robert Rose

Scott Kubie

And so many more!

So join us for The Future of Content Marketing, launching on March 1. The event is FREE when you register TODAY.

Sign up now to reserve your seat and receive exclusive access to the event. 

See you inside,

Cat xo