Where have you been all this time? Plus other tips and tidbits...
Ewww, boy. I am sorry. I’ve been a bit busy 😬
What have I been busy with, because it sure isn’t my blog?
Well, just a little thing called The Future of Content Marketing, where I interviewed 22 experts on content strategy, content marketing, storytelling, business and branding, and so. much. more.
I won’t bore you with the details. Suffice to say that if you want to learn more or watch the video replays, you can click here.
I do want to share some of my favourite takeaways here with you, though. Because (and I know you’re not supposed to start a sentence with “because” but this is just one of the rules I love to break) no matter what you’re up to, dear reader, and I believe that is a lot, you’re gonna need great content strategy to get you there.
Whether that’s a book you want to write and publish, or a business you want to grow, or a stage you want to reach, or a podcast you want to be invited on—a great content strategy will help you figure out what to say, where, to whom and when, and then what to do after that.
So without further ado, here are 4 beautiful principles you can apply to just about everything:
✅ Founding stories stick--the trick is finding fresh ways to tell it to your various audiences and at different times in their customer journeys.
✅ Don't just think about what you want to say with your content--how do you want others to feel? Purchases are driven by emotion. It's also the secret to a powerful content experience.
✅ Community is power--most businesses and brands stop at audience reach. Your goal should be to go one step beyond that and create a place and sense of belonging, where you can nurture your greatest advocates through their shared passion for what you do and interests.
✅ Speak/write with one person in mind, or you'll lose everyone. Also: Be where you audience/customer is. It might not be the trendiest, most popular platform.
Want to hear/learn more? Visit The Future of Content Marketing VIP sign-up page to access the full library of interview replays.
And a few more things…
If you have an inspiring story to share. If you want to write your memoir or life story...
If you're an expert, a coach, a leader, a change maker, and you want to put your knowledge and experience into a book to share with others...
Comes join me for my free Non-fiction Book Publishing Workshop on March 22, 2023, where I'll break down what you need to get started, and how to finish strong.
Click here to register.
Lastly…
I’m thrilled to share that I’ll be judging at the upcoming Page Turner Awards. I can’t wait to start reading submissions and encouraging new authors and screenwriters!
There’s still time to apply. Here’s the link for details: https://pageturnerawards.com/2023-judges/cat-margulis
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