Why writing is like truth telling

I’ll be honest and you’re probably not going to like it…

A lot of people ask me about how to write a book. And Lord knows I’ve read my share of books and taken courses on how to build a better book.

But you know what? I don’t believe any of that really works in the most impactful sense—at least not until the editing stage. 

The problem is writing from the outside in. It’s like trying to write a hit song, without the heart and soul. In my eyes, you’ll basically end up with a commercial jingle, which I guess is why they call it “commercial.”

Those songs, and books never inspired me. And while some bands and authors have managed to get away with it, I think it’s bad business practice.

Because it’s inauthentic. 

As a reader, and consumer, for that matter, I have 0 interest in reading anything formulaic. I want something original, quirky, even challenging. The more offbeat, the better. 

I think those are the pieces of art that truly stand the test of time, and that people will recall with fondness. 

I know a lot of people, writers, agents and publishers who will disagree with me, and I’m fine with that. Different strokes for different folks. 

But if you want to create something truly extraordinary, you need to stop looking outside of yourself, and start digging in. 

For me, writing is a discovery process: Discovery of myself and the world around me. And if you go into it supposing you have all the answers, then what are you uncovering and learning, really? And what value does this hold for anyone else?

That’s why you won’t find a lot of systems, charts and tip sheets in my coaching. I prefer the Socratic method: Asking questions that evoke your deepest truths and imagination. 

There are plenty of courses that will teach you how to write. I want to help you find the truth.

As Ernest Hemingway said, “All you have to do is write one true sentence. Write the truest sentence that you know.” And write another one after that.

So write the book that only you can. Then use editing best practices (or hire an editor) to refine and make it better. 

That’s how you write a book. And a hit song too, for that matter.