I’m a celebrity now! Plus the keys to being a successful content entrepreneur

I had a pinch me moment a few weeks ago when I saw the latest news about the CEX conference happening in Cleveland in May.

My name! In the same email as B.J. Novak from The Office! 

(Fun fact: The Office star wrote and produced some of the most popular episodes, and is also the author of the children’s book The Book With No Pictures, which happens to be one of my kids’ favourites!)

In case you didn’t know CEX—the Content Entrepreneur Expo— is the must-attend event for any and all content entrepreneurs interested in building and growing their content-first businesses.

On May 5, I'll be kicking off the conference with a 3-hour workshop on how to Unlock the Power of Book Publishing. Then on May 7, I’ll be doing a talk on how to write AND FINISH your book in 6 months or less.

Sign up and register to:

✅ Learn how to shape your content to into a compelling book that captivates readers.

✅ Discover how to become a successful self-published author  (with self-publishing expert Matt Briel).

✅ Find out how to develop your author brand and create a successful book launch.

✅ Enjoy the chance to network and build relationships with some of the leading influencers, bloggers, podcasters, YouTubers and more….

Whether you’re an expert, thought leader, speaker or any other kind of content entrepreneur, this workshop will equip you with the tools and knowledge to bring your stories, experiences and knowledge to life in the form of a book. Don’t miss this opportunity to unlock your potential in the world of self-publishing and explore a whole range of talks, workshops and more to build and grow your content business!

Cat xo 

PS: If you do decide to join us, please be sure to come say hi to me after!

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Look into my crystal ball

What are you betting on, when it comes to the future?

With jobs and entire vocations disappearing and the rise of AI making many careers redundant, what industries and spaces should we be investing in?

That’s something that’s on my mind a lot as my children get older.

For me, personally? I can think of no greater insurance policy than developing your personal brand and building out your own media empire, because what’s clear is that what ever it is that you do, it’s going to take content and a willing audience to get you there.

In fact, some value the creator economy to be $250 billion (double that of the estimated $104 billion in 2022).

No small potatoes.

Growing your brand, audience and platform (using books) is something I’m passionate about, which is why I’m so excited for the upcoming CEX event and all the experts speaking there.

So if you’re creating content and building an audience, this is the place to be in May. Sign up at the link below and don’t get left out.

From May 5-7, 2024, join 500+ authors, podcasters, bloggers, newsletter writers, speakers, coaches and consultants at THE learning and networking event for content entrepreneurs, in Cleveland, Ohio.

This year’s Content Entrepreneur Expo features 10 amazing keynote speakers and over 30 in-depth breakout sessions specifically designed to teach you how you can scale and grow your content business faster and smarter.

Register today to take advantage of early bird pricing (ends March 31), and save an extra $100 off any in-person price when you use the promo code SPEAK100. https://cex.events/

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Should you adopt a new content platform?

Speaking of creator economy, I'm a huge fan of Lindsey Gamble's newsletter, where each week he breaks down the latest news in the world of influencer marketing, the creator economy and the latest social media trends.

I know how daunting it can seem to join or master any platform, which is why I loved Lindsey's take on why now is as good a time as any to try something new in the world of social media, and why there's still time to get an edge over the competition.

As Lindsey says, even platforms like TikTok are still building out, which means you still have a chance to find your niche and gain traction.

Listen to the rest of my interview with Lindsey here.

The best thing that ever happened to me…plus the prices we pay for not going after our dreams

NOT getting the book deal was the best thing that ever happened to me.

I’d gotten my top pick literary agent right out of the gates, and was signed within weeks of sending out my manuscript for the first time. 

I was poised for greatness. My star was about to rise, and I didn’t care who I left in my dust behind me.

And then…nothing. Month after month of no book deal. The publishers shared great feedback and mostly agreed they loved the book but still, no offer to publish me.

It drove me nuts for years. How could my book be so promising and so disappointing, all at the same time?

Until I came to the realization that not getting the book deal was the best thing that ever happened to me.

If I’d gotten that book deal, I never would have embarked on a personal development and leadership journey that taught me the joys of serving others and putting their needs above my own. I wouldn’t have helped hundreds of students I coached around the world to create more joy in their lives and better relationships with their partners, parents, and children.

If I’d gotten that book deal, I never would have become a book coach, which has been one of the most fulfilling and meaningful things I’ve ever done. Having the chance to help others create mega impact in their communities and around the world by sharing their knowledge, expertise and stories has given me purpose and expands my heart on a daily basis.

If I’d gotten that book deal, it would only ever have been about me.

Not getting that book deal forced me into situations and growth that made me a better, kinder, more generous and loving person. 

Who knew that helping other writers, coaches, speakers and experts get published would bring me more happiness than publishing my own book?!

I finally did get the book deal, which feels great, I’ll admit. But it doesn’t have the same power over me. I’ve found fulfilment, purpose and joy by supporting others’ dreams as much as my own. 

Publishing my own book is just the cherry on top, but it’s not the cake.

Giving and sharing your unique talents and perspective are truly the greatest gift and blessing in this world.

Cat xo 

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Let’s Talk About Faith

Stay with me because I’m about to get woo-woo on you, for a moment. And then I’ll ground us in reality.

I’m not going to give you a system or tips and advice for writing your book (or making any of your dreams happen, really) this week.

Because, frankly, for a lot of you, it just doesn’t matter.

Some of you keep gorging on information hoping that one day you’ll know enough to finally make a move, when that’s the very thing that’s overwhelming you and keeping you stuck.

Some of you are putting your book/dream on hold because “it’s not the right time.” Because “I have too much else to do.” Because it requires time and “time is money.” Or skill. Or help.

You can call it what you like but really it’s lack of faith and courage. Faith in yourself, and the courage to be who you’re meant to be. I know, because I’ve been there. And every time I try something new and scary, I’m still there. And I know I have the tools to get to the other side. 

Here’s the ugly truth. You’ll never be ready. You’ll never know enough. You’ll never not be not scared. Because it takes the very act of DOING IT to build that kind of confidence and know-how. 

The breakthrough is in the breaking through. It is not a mental exercise. You must literally live through this. Just like I did. 

So today, I’m going to give you an exercise instead. One of the tools I personally use when confronted with fear or self-doubt about going after something I feel called to do.

This exercise will help you connect with your vision, and the prices you pay for not going after it like a dog with a bone. In this exercise, you’re going to picture what your life looks like after you’ve published the book/made your dream happen, and what it looks like if you never do.

1.    Write out the pros and cons of publishing your book/making your dream happen

2.    Write out the pros and cons of never publishing a book/making your dream happen

If the picture you paint is brighter with the book/dream completed, then what the hell are you waiting for? 

The only regrets I have are not going after my dreams sooner. Every single one of them.

Now that I finally have, I only wish I could make this season last longer.

We don’t have forever, friend. We have this moment. Choose it.

Don’t wait. Make a promise to yourself and take that first step now. 

I’m waiting on the other side.

PS: Today I’m feeling inspired to do something I’ve never done before. I’m going to offer my Kickstart Your Passion Project coaching package to any and all persons with a dream. Whether it’s a book or screenplay that you want to write, a business you want to start, whatever! I want to help you, especially with getting started.

Click on this link to say yes to your dream. I’ll take you through the steps I take all my coaching clients on, to make their dreams happen. I’ll help you come up with a clear vision to keep you motivated and inspired. I’ll help you create a plan of action to meet your goals in your desired timeline. And I’ll meet with you on a regular, biweekly basis to support and cheer you on every step of the way.

Click here to say yes to your dream now.

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Writing A Story That Stirs Hearts and Inspires Action

I’m really feeling called to shout this message loud and clear, and to help bring it home, I’m sharing my Power of Story interview with Nicole Smithee, who talks about why your story matters, why you matter, and why your dream does too. Listen here to be inspired and moved into action.

Click here to listen to my interview with Nicole and hear how story can transform lives, as well as Nicole’s keys to a story that stirs hearts and inspires others to reach for the stars.

The joys of sucking at something, plus tips for editing your book

It was a total disaster 🤦🏻‍♀️

In my head, I had envisioned myself gliding like a superstar, fluid, easy, intuitive, like I was made for this.

In reality I was all left feet and by the end, I was mentally and physically exhausted. 

That was my intro to beginners class for hip hop 😜

See I love to dance. In my teens I raved all night and into the early mornings. (If my parents only knew!) 

In my 20s I graduated to the underground club scene, chasing the highs of the deepest grooves and hardest beats—from London to Ibiza. I loved feeling one with music. 

But choreography always eluded me, and I in turn avoided it. 

Until I decided that I was done with that story. I wasn’t going to let my past decide my future and stop me from doing something I loved. Even if it meant that I’d have to suck at something. 

Karen Rinaldi is an author who wrote about this in her book (It's Great to) Suck at Something. She started surfing at 50 and wrote about the lessons and growth she experienced along the way—what sucking can teach us about patience and resilience and how it can humble and make us less judgmental toward others. 

After sucking at hip hop, I have a whole new appreciation for all the people (from my seven-year-old daughter to Taylor Swift!) who make getting up in front of people and performing highly choreographed moves look like no big deal when it’s the hardest thing I’ve ever had to do!

Surfing is another thing I suck at and love anyway. I’m surrounded by the Great Lakes but surfable waves are in short supply. I can count on my hands the number of times I’ve had the chance to paddle out into the middle of nowhere and catch a ride back to shore on mother nature’s shoulders — Hawaii, California, Tahiti (forget it, those waves are impossible!) — but I never miss the chance.

I guess what I’m trying to say is that even if it means you have to suck at something (hopefully for a little while only—I’ll be going back for more dance lessons next Friday!), don’t let that get in the way of doing what you love if it brings you joy and fulfillment and teaches you something new along the way. 

The thing about sucking is you can only get better. 

Cat xo 

PS: I also suck at cooking but I have zero interest at getting better at it! 

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How to Revise Your Own Work 

I always like to give myself and my authors permission to suck at writing the first draft. 

My client Matt Rogers was able to beat years of stalling on his book and finished it in just days when he finally realized I had his back and wasn’t going to let him go out like the king who wore no clothes but would help him make his SECOND draft everything he wanted it to be. 

"Cat gave me the direction and motivation to stop chasing my own tail and encouraged me to write a few hundred words every day without worrying about what I was writing or how it sounded and to not even think about editing what I wrote. She helped me create a simple, organized process that released my ultra-creativity.

I wrote 45,000 words over the next 12 days, completing a full first draft manuscript of the book I had been telling people for years that I was writing. Not only is Cat a great coach, but she is an expert in handling the book process from cradle to grave. We were able to write, edit, format, create the cover and publish in under 5 months."

Now Matt is sharing his book on stages far and wide, and has grown his coaching and consulting business as a result.

For those who already have a finished first draft and know they can make it better, here are a couple of tips for revising your manuscript:

✅ First read it like a reader (flagging anything that catches your eye that you want to come back to later). Is the experience you’re having everything you want your reader to experience? If not, what gets to change?

✅ Next comb through your book like an editor, making a list of the adjustments that get to happen. Check for: Are you doing enough showing or too much telling? Is the beginning as attention grabbing as it can be? Is there enough tension and suspense to keep the reader reading? Is the ending satisfying?

✅ Make revisions and bring on a feedback partner—an editor (ahem), friend or colleague, who can see your blind spots and ask the kinds of questions that will help you take your manuscript to the next level.

Keep in mind, this isn’t the time to get hung up on spelling and grammar. We’re still in the developmental editing stage here. Flag anything that catches your eye but keep an eye on the big picture as this is what’s going to really make a difference in your next draft.

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There's still time to sign up for my Book Launch Success Secrets Revealed event!

Hear from the top publicity and book marketing experts and discover how to:

🤩 Develop your author brand and platform

🤩 Build a community to help you spread the word about your book

🤩 Create a strategy to optimize and take advantage of all the great buzz and opportunities surrounding your book (in-store appearances! podcast interviews! and more!)

Join me for this FREE online event kicking off this Thursday February 22, 2024 at 12pm EST, and stick around to the end to participate in the audience Q&A happening right after.

Click here to get your complementary ticket now: https://keap.page/vks468/february-24.html

How are you planning for your success, today? Plus tips for launching your book

How are you planning for your success, today? 

Me, I just spent two hours with my calendar :)

Thing is, I have so many commitments picking up in 2024—I love to say yes!—and sometimes, I gotta admit, I lose track of the actual hours in a day I have to prepare for/execute those commitments. No matter what, I always pull off the magic act, but man, can I burn myself out in the process sometimes. 

This is important to share with you because last night I was chatting with a speaker who wants to write her memoir but hasn’t started yet. 

When I started digging, we realized that as badly as she wants it, she hadn’t actually committed to her book yet. 

👉🏼 There was no deadline…

👉🏼 There was no plan of action…

In short, it simply didn’t exist. So how could she make her book happen?

If you’ve got a goal you want to make happen, you must have these three ingredients, no matter what it is:

✅ A date to work toward

✅ A plan of action to reach your end date/goal

✅ And for many people, accountability, or a coach/mentor/partner/assistant/friend who can help you through those times when things get, well, hard. 

So…got a big dream or vision? Beautiful!

Now ask yourself: How are you planning for your success, today?

I promise these three things will go a long way to making it happen ;)

Cat xo 

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Book Launch Success Secrets...Revealed!

Speaking of success…

One thing many authors forget or skimp on when it comes to publishing their book, is the actual book launch and marketing.

Especially if you’re self-publishing, you can lose sight of the very strategies that will help make your book a success. 

Things like:

🤩 Developing your author brand and platform

🤩 Building a team to help you spread the word

🤩 Creating a strategy and budgeting the time to take advantage of all the great buzz and opportunities surrounding your book (in-store appearances! podcast interviews! and more!)

It’s a lot to think about. That’s why I’ve created a FREE online event kicking off next Thursday February 23, 2024 at 12pm EST, where I’ll explore book launch and book marketing strategies with the experts.

Register and join us live to be part of the conversation and to  participate in the audience Q&A happening right after.

Click here to get your complementary ticket now: https://keap.page/vks468/february-24.html

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The Key to Getting Others to Promote Your Book for You

No doubt writing AND FINISHING your book seem like the greatest hurdles for writers.

But too often, authors can rush to publish or self-publish their book without really taking the time to develop strategies around launching and marketing their book to reach the widest audience possible.

That’s why I loved digging into the art and science of launching and marketing a book with Dan Blank, founder of WeGrowMedia, who helps writers develop their author platforms, connect with readers, and launch their books. 

In my interview with Dan, he shared the most overlooked key to book launch success and how you can encourage others to show you and your book some love.

Click here to watch the rest of my interview with Dan and to hear more tips for launching and marketing your book:

https://www.passionprojectpod.com/episodes/episode-53-secrets-to-a-successful-book-launch-with-dan-blank

How to BE significant...plus tips for creating time for your passion projects and book

Never in a million years would I have imagined the trajectory that writing a book would send me on. 

My whole life, I kept pushing it off because with so many other priorities (school, money, kids, work) vying for my time and attention, I couldn’t see the value of pushing my book up to the top of the list. 

Actually, that’s the lie I told myself. The truth is, I just didn’t believe in myself. 

It took life, God, the universe, whatever you want to call it, giving me the biggest kick in the ass to finally commit to writing my book.

The funny thing is, finally committing to my book, to myself and to my dreams, has brought more opportunities, more abundance, more fulfilment than I could ever have imagined. 

And all those excuses I gave myself? Now I see them for the lies they were:

❌ I used to tell myself I don’t have time to write a book because I need to make money. 🙌 Truth: Now I make money from writing books and helping others do the same.

❌ I used to tell myself I couldn’t work on my book because it would take time away from my kids. 🙌 Truth: Now I’m a hero to my kids, I’m inspiring them to go after their dreams and instilling in them the belief that they can make anything happen.

❌ I used to remind myself I was just a nobody, and who was going to read my book or listen to me, anyway? 🙌 Truth: Now I’m sharing the stage with celebrities (more on this in my next newsletter!), I’m friends with some of the thought leaders I admire most, and I KNOW I’m making a difference.

It’s so tempting to put yourself last. Not least of all because it lets you off the hook from actually having to do the work involved with making your dreams come true. Or risking failure. Embarrassment. Rejection.

It’s so much easier to choose the well-worn, predictable, “safe” path.

But take it from me, this journey has been worth every failure, every setback, every rejection. 

It’s taken me further than I ever imagined I could reach. And made things come true that I didn’t even dare to dream. 

You never know what writing your book will lead to. But I can tell you, from experience, that all the best things to come will happen when you take that first step, and then another, and another after that.

Bet on yourself for a change.

Cat xo

PS: I’m Cat Margulis and I’m a book coach and editor who helps speakers, coaches, experts and thought leaders write, finish, publish and market their books to grow their brand, business and impact. If you’ve got a big vision that involves your book and you don’t know where to start or what to do next, email me at hello@passionprojectpod.com and I'll help you discover your next best step.

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How to Make Time for Your Book

Speaking of time…

Did you catch the Grammy Awards?

You have time.

Are you planning your menu for the Super Bowl this Sunday?

You have time.

Have you scrolled through social media in the last 24 hours?

You have time.

Now…

Do you have time if it pays you?

Do you have time if it creates wonderful new opportunities for you?

Do you have time if it brings you closer to your hopes and dreams coming true?

You have time. 

And if you’re still insisting you don’t have time to write your book, you’re in luck. Because I have a knack for creating time out of thin air :)

Here are some quick ways I coach and support my authors to create time. You’re welcome.

1)    Make writing a daily habit. Even if it’s 20 minutes a day, by committing to a consistent practice of working on your book, you’ll create momentum, which has all kinds of positive feedback loops that will benefit you as you move forward with your book. 

2)    Join the 5am club. When I have a goal and can't find the time to move toward it, joining the 5am club always helps me to create the extra time I need in my day. I love that these hours are uninterrupted, and coming off of sleep and dream state can make it easier to get in the zone and in the flow. 

3)    Sprint toward your goals. When all else fails, I make a commitment to push lower priority/less urgent items to the periphery of my days and weeks, for a short time only. For example, I might go on a book revising sprint for one month, and commit to less that month to create space for that sprint. It means I might step back from reading to the kids at night, take fewer meetings during the day, and delay starting any new projects or working with new clients until the month is over and I’ve met my goal. Knowing that this is for a short time only and I’ll be back 100% for all the people and opportunities in my life the next month, gives me the peace I need to focus, create and dedicate.

PS: If you would like help with creating and sticking to your writing goals, email me at hello@passionprojectpod.com. I’ve got a program for you.

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How to Be Significant

Sometimes hope shows up in the unlikeliest of places.

That’s my takeaway from Matt Rogers' interview with Caryn Bird for his podcast with Beth Cook, called Be Significant.

I’ve had the joy of working with both Matt and Caryn on their books, and I had the pleasure of introducing them at one of my author meet-ups, so it was especially gratifying and inspiring to listen in on their chat about the business of sports and high-performance athletes, parenthood, journeys to entrepreneurship, making your dreams happen and being significant.

Listen to the interview to hear Caryn’s story and to learn her tips for how to win on the court, as well as off, and subscribe to Be Significant for more great interviews with guests who share their significant stories and unique insights on the world. Matt's book Significant Recruiting is available now on Amazon.

PS: If you want to be part of a community of authors who are being significant, email me at hello@passionprojectpod.com to learn more.

What’s your PUSH Goal for 2024? Plus my content strategy tips for your empire

What’s your PUSH goal?

A couple of years back a mentor of mine introduced me to Push goals. It’s a methodology and practice that motivational speaker and best-selling author Chalene Johnson developed based on 20+ years of productivity coaching. 

In a nutshell, a Push goal is an overarching goal that has a positive, aligned trickle-down effect into every area of our lives. It creates clarity and focus as we streamline our vision for the year, so you can accomplish more in less time. 

Let me break it down for you.

I met with a coach last week who is committing to her book this year. The biggest hurdle she identified was a common one that I hear (and that I’ve experienced myself!):

How to find the time to write the book. 

It made me think of Push goals.

When I asked her what she wanted to achieve in her business this year, her list looked like this:

-Be seen as an expert in my field

-Attract more people to my platforms and podcasts

-Have more clients and leads for people who want to work with me

When we identified what was important to her, I was able to show her how finally writing her book would help her achieve all that:

-The book would establish her as an authority in her space and

boost her personal brand. 

-A book would help her get on other people’s podcasts, so she could capture some of their audience and build her own. 

-Her book would help build trust between her and readers, listeners and viewers, so she wouldn’t have to work so hard selling her services.

-A book would give other people a reason to talk about her, and create buzz around her business and brand—basically, free advertising.

-Her book would serve as a content bank she could pull from, to populate her newsletter, social media, podcast, keynotes and more, making it the ultimate content marketing tool.

Get my drift?

In this coach’s business, writing a book is a Push goal that positively impacts every area of her business. And now that she can see that, she is able to prioritize it, make time for it, and it’s more likely to make it happen.

So what push goal would make the biggest difference for you in your life? I’d love to know.

Cat xo

PS: If writing a book is your Push goal for 2024, come join me for a FREE Kickstart Your Book! webinar I’m giving for Lulu Publishing this Wednesday January 31, 2024, where I’ll share some of my top tips and strategies to make it happen. Here’s the link to register.

https://event.webinarjam.com/register/68/qrqmosmk

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How to Content Strategy

Not a typo. I’m turning “content strategy” into a verb because it deserves its own place in your action vocabulary.

Many of you have unwittingly become mini media empires in order to promote and grow your business. You likely have a newsletter (if not, you should), social media feeds, a podcast and maybe even an online course or membership (I count this as content too). 

Perhaps you’re creating each piece of content for each platform in silos, but man, isn’t that exhausting?

When you have all the things (podcast, course, coaching business, etc.), how does a book fit into your content strategy?

Here’s how I coached another would-be author as she tried to figure out where her book would fit in among the other pieces of her offering:

(You can sing this to the tune of The Skeleton Dance, if you like: “The leg bone’s connected to the knee bone, The knee bone’s connected to the thigh bone, Doin’ the skeleton dance.”)

-The book shares stories that build trust and relationships to help you sell your other offerings more effectively…

-You can use content from the book to populate your other content marketing channels (newsletter, social feeds, podcast and more)

-You can also use the book to funnel into your entry level product/service, where you can deliver more strategy (ie., a back of the book QR code that links to your online course or membership)

-From there you can upsell clients and customers into your higher value products/services, where you can deliver deeper engagement, accountability and support

Get it?

Good. Now sign up for Wednesday’s webinar and let’s get cracking.

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Interview with Derral Eves, author of The YouTube Formula and executive producer of The Chosen

Speaking of singular focus, it was a joy and an honour to speak with THE YOUTUBE GURU Derral Eves, who also happens to be the executive producer of The Chosen.

Not only did Derral give me the butt-kicking I needed to finally start taking the steps I needed to to become the speaker he saw me as, but he also landed for me the message about speaking to "the one" like no other.

If you have any questions about how to best reach your audience and do better on YouTube, this is a must-listen for sure.

Catch our interview here.

You can also listen and subscribe on Spotify, Apple Podcasts, YouTube and more.

What we can learn from Disney about storytelling...Plus a behind the scenes peek at my book editing process!

My family just got back from an EPIC trip to Florida, where we lounged on the prettiest island I’ve ever been to (Anna Maria Island), swam with dolphins (Discovery Cove Orlando) and ticked off the ultimate bucket list family adventure: Disney World. 

Our vacation was all the things—fun, scary, sweet, frustrating, surprising and exhilarating.

We had 14 glorious days together, where I got to spend precious time with my husband and best friend, and also had more quality time with my kids than I can handle. 😜 (I’m thinking 7 days tops next time, preferably at an island all-inclusive where we can each do our own thing and come together for meal times.)

I also got to tap that childlike wonder that Disney is so famous for evoking. The firework shows, particularly at Magic Kingdom, were truly AWE-some, and it got me thinking about immersive experiences, AI and the power of story. (I can’t help it, my mind is just wired to go that way.)

Disney is a master storyteller. Everything from the show narrations, to the way the parks are laid out, to the highs and lows of each ride and roller coaster.

Still, I wondered, can Disney compete in a world of AI and Web3?

Well, it was able to hold my Fortnite-obsessed twins’ attention for days at a time, so that’s something. Disney’s 4D rides and attractions definitely give it an edge over any videogame or platform we can currently play with at-home. There’s also the nostalgic appeal of older rides and newer attractions that lean on animatronics and the physical thrills of being thrust at 60 miles per hour (the new Tron Lightcycle Run, which we all chickened out of) and tossed 200-feet in the air (Expedition Everest—we came, we saw, we conquered!).

I know it’s a question many of you are asking: How do we stay relevant in such a rapidly shifting universe? And what’s more, how do we keep up?

I’ll take my cues on that from Disney, which has created a 170-billion-dollar industry from telling stories and creating memorable experiences:

1) Tell an emotional story. 2) Be intentional about where you’re leading people. 3) Use your platform, product and book as a way to connect others through immersive, memorable and yes, even nostalgic experiences that help us find the common ground between us.

Disney wins time and again because it creates experiences for people to come together. Parents like me will pay whatever it costs to visit to create memories that last a lifetime. And kids will want to recreate those experiences with their own children.

Experience is the key. Story is the way. 

Cat xo

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Question: What does the book editing process look like?

Answer: While I was at Disney, my client Shannon Talbot launched her book Breaking Free: Stop Holding Back, Start Being You: Your Guide to Creating the Career & Life of Your Dreams.

Shannon and I started working on this book over a year ago. She wanted to create a book that would take readers on a roller coaster ride of emotions, that would give them hope and steps to create and live their best life, and that would help boost her coaching and speaking business.

It was also important to Shannon to take her time with the book, so she could enjoy the process, while growing her new business and being present for her family.

Now Shannon is a brilliant writer. Take after take, she nailed it. She’s also an expert on the subject of career advancement, entrepreneurship and work-life balance. 

My job was to listen, to be a sounding board, and to guide her through the book writing and publishing process. To stretch her to be even more honest, vulnerable, creative and even playful than she was already, and to make the book as immersive, fun and of value as it could be for readers. I was also there to hold her high and cheer her on as she rode her own roller coaster of fears and doubts that we all experience when embarking on anything new, especially writing a book.

Sometimes writing doesn’t look like writing. And sometimes editing doesn’t either. Sometimes a great editor is just a great friend, with a fine-tuned sense of rhythm and timing.

PS: Now that Shannon’s book is published, I have one spot open in my 1-on-1 book development program for my next star author. If you have a story to tell, a message to share, and a business to spotlight, and you’re ready to commit to your book this year, message me to grab this spot before it’s gone. 

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Book Review - Breaking Free: Stop Holding Back, Start Being You: Your Guide to Creating the Career & Life of Your Dreams, by Shannon Talbot

I wish I had Breaking Free five, seven, 10 years ago. When I was struggling with a career that wasn’t working for me or my life with kids, anymore. When I was scared and hopeless and frustrated and yes, maybe even a little bit angry.

I wrote a book about it, and how I too managed to break free. But that’s not coming out until next year 😉

Fortunately Shannon Talbot’s book Breaking Free is now available, and provides a clear, practical guide to creating the life and career of your dreams. Along the way, Shannon shares her own entrepreneurial journey, and includes interviews with other inspiring women like Mabels Labels founder Julie Cole and former CEO of Second Cup Stacey Mowbray.

This book resonated with me on so many levels and fills me with so much hope that women really can have it all—the fulfilling career, the loving family, without sacrificing their health or mental well-being. Seeing how other women have created a balanced, meaningful life, alongside Shannon’s strategies and tools to make it happen for ourselves, makes this book a must-have for any woman striving for her best life, or next chapter. 

Now available at Amazon, and coming to a book store near you. Be sure to grab an extra copy for your friends!

Playing to win, how to make New Year’s resolutions stick + the number one thing you can say to yourself

Are you playing to win? Or are you playing not to lose? Or are you not playing at all?

There have been big chunks of my life where, frankly, I wasn’t playing at all. When I was sitting at the back of the class/pretending to be dumber than I was to be liked/getting wasted so it looked like I didn’t care as much as I did.

And then there were times when I was so determined to win that, frankly, I didn’t care who I stepped on on my way up. Yup, that was me too.

When I’m afraid, I can still catch myself playing not to lose—still in the game, but hovering just enough beyond the spotlight so as not to be threatened or threatening. Such as writing a book for five years and never sharing it with anyone—until someone dared me to finally submit my manuscript. (I got picked up by a top literary agent right after that, so turns out me and my book were ready after all.)

Last week, however, I played to win.

I did something super scary for an introvert like me—which is thrusting myself into a room full of strangers, to make friends and learn from, so I can do more scary things, like getting up on stages in front of rooms full of strangers ;)

It turned out to be the best experience.

I got to hear from MASTER storytellers and speakers like Sebastien Sasseville (endurance athlete, Mount Everest, Sahara Desert), Victoria Labalme (whose message about risking forward really resonated with me) and Ingrid Palmer (who delivered a powerful message of self love, courage and compassion in the most poetic way).

I got to meet inspiring leaders like Orlando Bowen (former CFL linebacker, now #OneVoiceOneTeam champion). I learned more about people patterns and behaviours and my own strengths and weaknesses through criminologist Fred Colantonio and former military police officer Erik Rheam. And I also got to witness so many different approaches to speaking, training and facilitating, that my mind is still reeling and trying to process it all. (Thank you too to the lovely Pamela Robinson for sharing her insightful—and surprising—tips for how to be a better presenter.)

I’ll be honest, I never dreamed of being a speaker. Growing up, I hated the spotlight, and even used to get my sister to open my birthday presents for me so I could avoid it.

But I want to help people write their books and share their stories and their messages of hope, and that means getting in front of them, risking forward and putting others and my vision ahead of my ego, my fears and my doubts. Kind of like writing.

This is my last newsletter of the year. I’ll be taking two weeks off for Christmas and another two weeks off after that, to recover from the “holidays” ;)

Looking forward to the new year, I know how I’ll be playing to win in 2024. I plan to keep honing my presentation skills, working on my next book and doing whatever it takes to help my clients succeed at their own books and businesses as well. Because we are a team, and team matters to me.

So how are you playing to win and what are you playing for, in 2024? I’d love to know.

Wishing you happy holidays and a wonder-filled new year.

Cat xo

PS: If writing a book next year is how you’re playing to win, message me. I have a few ideas of how I can help ;)

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How to make your New Year’s resolutions stick

Like the saying goes, “Every great journey starts with a single step.”

Here’s how I make my new year’s resolutions happen.

1. I jot down my vision for the future, getting clear on what I want, and why it’s important to me

2. I prioritize according to what I believe I can do now/this year, what I’m aiming for in 2-5 years, and what I’d like to see happen in 10 years

3. I plot out the trajectories between where I am now and where I want to go

4. I then add the milestones necessary to my calendar, because if it’s not there, it’s not going to happen

5. Finally I build in support and accountability as needed. For example, to support me with working on my next book, a project that is personally and technically challenging for me, I’m building in regular meet-ups with my own writing mentor Dave Mark, who gives me the encouragement I sometimes need and reminds me to put Cat first when I find myself slipping to the back of the priority list. (See? Happens to the all of us.) Thank you, Dave!

For some, a book writing practice might look like an hour a day. For others it’s one day a weekend, or one weekend a month. But for all of us, it’s one page at time.

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The infinite power of stories

To leave you and this year on a high note, I’m sharing one of my favourite interviews, with Angus Fletcher, Professor of Story Science at Ohio State's Project Narrative.

In our fascinating chat, Angus talks about our infinite capacity for creativity and stories, our ability to write and re-write our stories, and how every story matters.

“The number one thing you can say to yourself is there are more stories, and I can create them.”

Watch now: https://youtu.be/Y0aBDQ7-aDs?si=9JpSbAcudRwnoMF5

Secrets to my success + A SPECIAL OFFER

Last week I hosted a small Zoom get-together for a group of my clients that I thought would really appreciate meeting each other. Here are some takeaways:

🤩 Like attracts like. Each one of my clients is like a magical unicorn—a beautiful soul with an extraordinary story and perspective who is creating amazing things to help other people be their best self and live their best life. I had a feeling they’d be inspired by and learn from each other, and they did. My heart was full to bursting by the time we ended our call. Like Ghandi said, “Be the change you want to see in the world.” BE it until you become it, and then surround yourself with others who are doing the same thing.

😍 It’s scary and vulnerable sharing your life with others, and even to believe in the vision that you have, but when you’re willing to risk and focus out, opportunities expand. The old me would have hoarded my client list like the last piece of toast. But I know I’ve been blessed to have these people in my life and how providential connections can be, and so I was also excited to connect them to see what amazing things they might create together.

🥳 Don’t be afraid to get messy first. It had been a while since I did anything creative with Zoom and breakout rooms, and so the first half hour was a bit of a gong show, to say the least. But—secret between you and me—I kind of like it that way 🤭 By the end of our “breakout room” mixer everyone was relaxed and playful, which paved the way for some truly moving shares and inspired connections.

So, as we celebrate 2023 and look forward to the new year, What are you still dreaming of? And what will you dare to do to make it happen?

Cat xo

PS: One thing they all have in common is an incredible story and unique perspective, they all do meaningful work and they’re on a mission to create good in the world, helping to heal, inspire and empower others.

If that sounds even a little bit like you, or someone you know, we should talk. These are the kinds of stories I want to help bring forward, and the kind of people I love to champion.

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Love to Serve

I’ve said it before and I’ll say it again, the beautiful thing about the work that I do is that I can help one person, and they can help hundreds and thousands. Exponential impact. People like Robb Gilbear, who experienced this from writing and publishing his book with me:

“If not a single person read my book, the process was 1,000 percent worth it due to the personal growth I got out of processing the stories we captured. If the only people who read it other than me were my parents, it would be the best gift I could have given myself thanks to how much closer my parents and I have become after reading it. But that's not the case, loads of people from around the world have read it. Publishing the book has allowed me to attract incredible clients that I absolutely love to serve and for them to be ‘ready to go’ and know they want to work with me after reading it. I can directly connect over six-figures worth of coaching revenue to the book.”—Robb Gilbear 

Ready to step in the ring? DM me and let’s make your book happen!

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In the Editing Room

My son recently landed his first acting job. They filmed him for for 1 1/2 hours and he nailed every single take for what will probably only be five seconds of screen time. 

Imagine that times the thousands of instances that make up a two-hour movie.

Nobody makes a two-hour movie thinking they’re going to get it in a single take. (Although there is that one war movie, 1917, where they came pretty close.)

Likewise building your book will take thousands of moments. Many of them will end up on the cutting room floor, but a select, memorable few will make it to the screen.

Think about that next time you sit down to write your book.

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A SPECIAL OFFER

’Tis the season to be jolly… So for a limited time only! I’m offering my $399 book publishing academy membership in the form of a gift card you can purchase for your family and friends FOR JUST $99!!!

The only catch is that you can ONLY buy two gift cards max.

So if you have a friend who is working on a book or who needs the kick in the pants to get started ;) this is the gift that will put them on track to making their book publishing dreams come true.

BUY NOW

OR TWO

And because this time of year has me feeling extra generous, and I’m excited to work with my new cohort of writers who will be writing, finishing and publishing their books in 2024...

I’m offering a 6 month coaching package, which includes biweekly 1-1 meetings with me, FOR JUST $1,200—and that INCLUDES complimentary access for one year to my book publishing membership, for additional mentorship, accountability and community.

BUY NOW

Both offers expire Dec 20, 2023 at 12pm EST, so don’t miss the boat!

You never lose if you don’t quit (and other things mama said) + what NOT to do on your author journey

We’ve been here before. 🤦🏻‍♀️

There’s an Instagram post from December 12, 2019, where I literally stood at the same precipice I’m standing right now. The question being, “Am I going to step up? Or chicken out?”

At the time, I was deciding whether to enroll in a transformational leadership training program that would have me flying out to California almost every month, leaving behind my husband and four kids, not to mention my business and clients.

Fortunately, as I hovered on the edge of that cliff, thinking, “Do I? Don’t I?” my little sister gave me the nudge (er, shove) I needed.

It literally CHANGED MY LIFE. It changed the people I surrounded myself with. The work that I do. And how I’m able to show up for my clients, friends and family (okay, that last bit I’m still working on 😉).

Now, almost four years later to the day, I’m standing on the same precipice. Another quantum leap forward…or not.

I can hear my upper limit wailing like a banshee. (By the way, if you haven’t read or listened to Gay Hendricks’ book The Big Leap, you must! It’s about how we all have an internal glass ceiling, aka upper limit, and what happens when we have a chance to break through. Sound familiar?)

So, to help me make the decision, I’m drafting up a list of pros/cons, which actually looks a lot like it did back in 2019.

Pros:

✅ Relationships, new people and information

✅ Bringing me closer to my business and personal goals

✅ Personal development, learning a ton from the best, becoming more effective, confident and resilient

Cons:

❌ Leaving behind my family and poor hubby (aka feeling guilty and selfish)

❌ A ton of work, on top of the ton of work I already have

❌ Costs money

What would you do, in my shoes?

Here’s what I do next…

I ask myself, What’s the best thing that can happen? What’s the worst thing that can happen?

I won’t bore you with the details, but suffice to say, when I dug through the bullshit, the truth is, it’s really a win-win. For everyone.

And when it comes to your upper limit and the big leap, that’s usually the case.

You can pull back, stay stuck and play small, or you can take that one giant, glorious, fulfilling and scary AF step forward to becoming the person you’re meant to be.

I know what I'm gonna do. How about you?

Cat xo

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What makes me terrible makes me great

As I shared with a writing group I was invited to last week, I’m a great book coach because I made all the mistakes 🤪

-Sending out my book to agents and publishers when it was still in first draft

-Talking all about ME and my book in my first query letters

-Not bringing in feedback partners, Beta readers, editors and mentors into my writing/editing process sooner

What did I achieve through all those mistakes?

-Wasting WAY more time than I needed to writing and editing my book

-Messing up my only chance to make a first impression

-Lessons learned that I can now share with others, so they don’t have to make the same mistakes

So what’s it going to be? Figure it all out yourself the hard way? Or take the short cut with me?

If you're ready to get where you want to go and you'd like to hop in my pink Cadillac to get there, DM and let's talk!

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Like Mama Said...

I’ll take my inspiration where ever I can get it. Last week it was a Tony Robbins podcast interview with boxing legend Evander Holyfield—who, it turns out, is a beautiful, inspiring man.

The whole interview is packed with so many mic drop moments to learn and take away from, but one I especially love is when Tony asked him, “What makes a boxer a boxer who doesn’t make it?”

Evander: “He quit. He quit on himself.”

“Mama said, ‘Son, you never lose if you don’t quit. Give your best.’”

Ain’t that just the best advice.

The secret to the hero’s journey

What’s driving you?

A basic rule of writing a story is to have a protagonist with a goal, and then put as many obstacles in the way that you can think of, to separate the hero of your story from what they want.

In the Annette Bening and Jodie Foster film Nyad—which I can’t recommend enough—long distance swimmer Diana Nyad has a dream to swim from Cuba to Florida. Along the way, she is foiled by every mishap you can think of: storms, sharks, jelly fish, lack of money, lack of team.

But her dream is so big and so powerful, she can’t help herself: She must cross the finish line, even if it kills her.

A coach of mine used to say that if you have a goal and you’re not hitting it—not committed enough, not urgent enough about it—maybe it’s because that dream is not big enough.

It’s something I coached one of my authors on last week, when she admitted she was feeling disconnected from her book. I asked her about her why—had she forgotten why writing the book was important to her, perhaps? It turns out, she had.

After reconnecting her to her why—all the people she would help by sharing her story (tip: the more people you can roll into your why, the more motivating it will be)—she was lit up and excited to get back to writing her book and doing whatever it takes to make it happen.

In short, writing a book isn’t the finish line. Finishing the book is not a why. Few authors would be compelled to do what it takes to complete if that was the end goal.

So whatever your passion project—whether it’s a book, a business you want to grow, or even just doing better at school, as I chatted about with my kids last week—if you find yourself running out of steam or ambition, remember your why and ask yourself if it’s big enough.

It could be time to dream bigger.

Cat xo

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Go Team!

Like Diana Nyad says in the film, "It looks like a solitary sport but it takes a team."

That goes for writing too. The sooner you lean into community and networking, the faster and further you'll go. 

One way to find your people is to join my Passion Project Publishing Academy, where you'll discover resources on how to write, finish, publish and market your book, as well as a like-minded community of writers, authors and mentors.

Join us for monthly meetups, to network, talk about your book, and get coaching, mentorship and advice on your book, publishing and marketing strategy.

New for 2024, I am adding a second monthly meetup/power hour, to help spark creativity and provide additional support and accountability.

And if you sign up now, you'll also receive access to my Power of Story and Future of Content Marketing VIP video library bundles, as well as my guide to How to Write, Publish and Sell Your Book – Your Top 10 Questions Answered. Click here to sign up now. 

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Hero's Journey

It takes courage to dream, which may be why so many of us turn to books and stories, as a way to find it.

As Hollywood screenwriting consultant Michael Hauge puts it: The hero’s journey is about going from living in fear to living courageously.

As you move through your book and screenplay, ask yourself, what is your hero afraid of? And what will it take for them to overcome that fear?

That is, essentially, the heart of your story.

Here's more storytelling, and screenwriting, gold from Michael:

• If you’re telling a story, your primary objective must be to elicit emotion. You must be creating an emotional experience.

• When in doubt, go deep. Understand your hero better/more. What drives them? How were they wounded in the past?

• You must create a relationship with your reader/audience, and your story must have relevance for them.

Watch my interview with Michael here.

How To Be Limitless I World Building with AI + How to get inside the minds of your audience

Is there a drug I can take that will make me limitless?

I just finished watching the Bradley Cooper movie of the same name (yes, for the first time, even though it’s been out for over a decade), about a writer who overcomes writer’s block by taking an experimental drug (is there any other kind, LOL?).

That got me thinking—what makes me feel limitless?

Me, I feel limitless when my mind and tongue are working in unison—when there is a clear and direct link between my thought and what comes out of my mouth.

Ever have those moments where you’re tongue tied, or you say something you didn’t mean to, or it came out all jumbled up?

Yeah.

What’s underneath that? Usually—at least in my case—lack of confidence, lack of self esteem, self-doubt, fear, fear of rejection, fear of judgement, fear of looking stupid (which, ironically, makes me look stupid).

When am I the most free flowing? When I forget myself—usually when I’m in service to others, or so completely engaged in something or someone—like when I’m doing an interview for my podcast, say—that I forget…me.

Writing is a lot like speaking that way.

Get out of the way—aka forget yourself—and watch the words flow.

It doesn’t mean I get it right all the time. I completely bungled a conversation I had last weekend. I avoided working on my next book—by writing this newsletter, a day earlier than I needed to. (Don’t worry, I made up for it later ;)

So when I get in my own way, how do I dig myself out? When my emotions take over, how do I get back on track?

Discipline.

I was listening to an amazing Joe Rogan podcast episode today with Gary Brecka (a must-listen for health & wellness enthusiasts!). I love and totally agree with what he said: “Stop negotiating with yourself…Discipline is better than motivation.”

Which is why when I skipped a day of working on my book, I doubled my time and output the next day. A promise is a promise and I don’t break promises to myself…anymore.

How about you?

Cat xo

PS: If you're still wondering about that question--is there a drug that will make me limitless? There is, but it's not the kind we're used to hearing about. Instead, for me, it's the courage to be unapologetically, uniquely you. The discipline to stick to your commitments, regardless of your emotions. And intention, intention, intention--going into anything without it is like going fishing without a line. Don't leave home without it. For more, see below on my workshop this Friday!

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How to Write, FINISH, Publish and Market a Book

I've got some new members in my community, which means I'm bringing back my greatest hits of tips for writing, finishing, publishing and marketing a book in a fresh workshop this Friday November 17 at 12pm EST.

Click here to register.

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Getting Inside the Minds of Your Audience

Speaking about limitless, that’s exactly how I feel about former radio show host/current AI expert Kate Bradley Chernis of LatelyAI. I had the chance to tap her brilliant mind for my series The Future of Content Marketing, and re-watching this interview made me fall in love with her all over again. There are so many golden nuggets I specifically want to bring forward to you in video clips, but for now, if you can find the time, listen to the full interview to hear her share her thoughts and tips on the theatre of the mind, world building, AI, content marketing and so, so much more.

Watch the video here.

What Publishers Want...and The Seasons Of Your Life

This song always makes me cry…

But isn’t it the truth? Stevie Nicks crooning “time makes you bolder” on Landslide.

My son turned 15 this weekend. It’s been an emotional fall already—watching the kids move out of one phase and into another.

There are things we’ve been letting go of—pumpkin patches and theme park visits with the whole family together.

And new adventures we’re embarking on—that same teenager will be taking his first solo trip to the other side of the world, where I was born. And I’ve got a solo trip of my own planned—I’ve been invited to speak at an international conference in the U.S. next spring (more details on that to come!).

So while the kids needing me less and less breaks my heart a little each time, I’m also excited for the new experiences and opportunities unfolding before me.

Speaking of which, the teenager has been asking about different jobs and career prospects. He’s in Grade 10 now so I guess the kids are beginning to think about it. I know I should say the practical thing I was raised with, but instead I share what I’ve come to believe in my own heart is true: Follow your curiosity. What do you love? What do you want more of in your life? Go there…

And so on this rainy fall morning, as the holiday lights begin to go up, heralding another new year, that’s the question I’m leaving you with.

Whether it’s your own next chapter, the book you’re longing to write, the passion project you’re excited to begin—what do you want more of in your life? What dreams do you still get to chase? And what do you get to let go of to create space in your life for them?

Because there’s still time…

Cat xo

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Top Takeaways from Last Week's Book Publishing Webinar

I had a brilliant time last week chatting with some of my favourite authors, literary agents, publishers and self-publishing experts about travel, books and what it takes to write and publish a travel/memoir/non-fiction book that sells, for an online event co-hosted by KITI Social, a community for travel media, PR, brands and tourism businesses.

Some of my top takeaways:

• Your manuscript is just one (small!) piece of what it takes to get your book on bookshelves.

• Regardless of whether you want to be traditionally published or self published, marketing plays a HUGE (maybe even the biggest) role in getting an agent, publisher, book retailers and eventually readers to invest in you and your book.

• What agents, publishers and retailers are looking for in an author and book: Marketing savvy, platform, an authentic voice and interesting/unique perspective.

• There are no barriers to self-publishing, but make no mistake: The most successful self-published authors are still investing a lot of time, energy and resources into creating the highest quality book they can afford, with expert help, and marketing it

We had a huge turnout and more audience questions than we could get to, so for anyone who wants more of our panellists or to hear more on any of these subjects, here’s where you can find them:

• Author Kristen Van Nest, whose debut memoir, Where to Nest, is coming out in in April 2024.

• Publisher Alexandria Brown, CEO of Rising Action Publishing.

• Literary agent and author Rachel McMillan, who has written several historical novels for Harper Collins including the bestselling The London Restoration and The Mozart Code.

• Self-publishing expert Matt Briel, VP of Marketing at Lulu, which helps creators and authorpreneurs leverage books for opportunities and sustainable revenue.

I’m also hosting a FREE online workshop on How to Write, Finish & Publish Your Book, on November 17 at 12pm EST. You can reserve your spot here.

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How to Pitch Agents and Publishers

One more tip from last week’s panel that deserves its own spot in today’s newsletter: Don’t be sloppy with your pitches. Agents and publishers can tell when you’re sending them an unedited first draft, and no one appreciates being spammed with careless DMs. Take the time to get to know the agents and publishers you’re pitching to and carefully craft and tailor your submission package and proposal to them. That alone will help you stand out and rise above the slush pile.

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What Do Publishers Want?

As an author, it can be mystifying trying to figure out what do publishers want. So I loved my chat with author, podcaster and publisher Zibby Owens, who shared about her own journey to the bookshelf and as a champion of other authors and books. She also shared her tips for what it takes to get noticed in a crowded marketplace, the keys to telling a story that stands out, and what audiences are craving today.

Watch the video here.

Get ready for #NaNoWriMo…Plus the secret to success in anything

“I know you’re scared! I’ve been scared! Whether you like it or not you are in this race! Go get ‘em!”

Anybody else LOVE the film Gran Turismo, like I did?

Over and over race car veteran Jack (played by David Harbour) talks to his young protégé Jann about commitment and conviction. “You gotta commit!”

I remember my first week of leadership training, when, after a soft introduction, our trainer let us know that if we wanted to opt out before things got hard, now was the time. After this, she explained, we would be strapping ourselves in a for a roller coaster ride and there was no getting off. I stayed on, and it was a decision I’ll never regret.

Today marks the beginning of November Novel Writing Month (Nanowrimo), and I’ve decided I’ve got a new roller coaster to ride. Now that my first book is in the hands of my publisher, it’s time for me to turn my attention back to my second book—something I’ve been avoiding for a looong time.

It’s a challenging book for many reasons. Challenging for me and challenging for its intended audience. I didn’t choose it, but I feel an obligation to see it through.

So over the next month, I’ll be embarking on what Curtis Brown Creative (a great writing school, by the way) calls “The Pain.”

This means examining my first draft with the cold eyes of a surgeon, excising anything I deem unnecessary. Seeking to find if there’s anything redeeming about it at all, and then exploring ways to amplify and expand the best parts of it.

There are a million and one reasons for me not to finish this book. They are also the same reasons why I should. Fear, self-doubt, risk, are guaranteed to follow me every step of the way. The only chance I have of succeeding is to commit to the race and don’t stop until I complete my mission.

The truth is you don’t need Nanowrimo to write or finish your book. You don’t need to be good or smart or gifted at writing. You just need to commit. And don’t stop until you’re done.

Cat xo

PS: Speaking of commitment, I thought you might enjoy my interview with Sterling Hawkins, who shares his motto of #nomatterwhat. Hawkins is the author of the best-selling book Hunting Discomfort, and CEO and founder of the Sterling Hawkins Group, a research, training and development company focused on unlocking human and organizational potential. In our interview, Sterling talks about reframing the things that challenge us in a way that empowers us. He also shares his tips for crafting messages for the stage, and how the key to success is #nomatterwhat.

Watch the video here.

Top 5 Horror Movies About Writers

I love Halloween and scary movies (particulary those that come with a side of funny/satire), so of course today I get to share my top 5! The list was too long to whittle down so this year, I’m choosing to share my top 5 horror movies about writers. Which is yours? 

She Devil: A surprisingly housewife vows revenge on her husband when he begins an affair with a wealthy romance novelist. 

I haven’t seen this in decades so re-watching this one today! But I remember loving Meryl Streep even more after seeing her in this hilarious role.

Death Becomes Her: When a novelist loses her man to a movie star and former friend, she winds up in a psychiatric hospital. Years later, she returns home to confront the now-married couple, looking radiant. When her friend learns of an immortality treatment, she sees it as a way to outdo her long-time rival.

Another Meryl gem, featuring the equally awesome Goldie Hawn and Bruce Willis. The one-liners in this film still kill me!

The Shining: A father becomes winter caretaker at the isolated Overlook Hotel in Colorado, hoping to cure his writer's block. 

I read the book and watched the movie—not sure which is more terrifying.

Misery: After a serious car crash, novelist Paul Sheldon is rescued by former nurse who claims to be his biggest fan. 

Another perfect tale from horror master Stephen King. I think it’s safe to say this is every author’s worst nightmare.

Goosebumps: Jack Black plays R. L. Stine, the real author of the Goosebumps books, trying to stop his monsters from terrorizing his town after they're unleashed by a group of unwitting kids.

I’ve got kids so I’ve seen this one a few times and it never gets old. 

Which is your favourite? Which one do you get to (re)watch?

What you need to know about writing with AI + Who wants to publish a travel book?

“Computers are dumb. They only know what you tell them.”

Agree or disagree?

While I agree, I can’t take credit for this line—it’s actually from Jeff Goldblum’s character in the ’80s horror flick The Fly (which I just happened to re-watch last weekend—it’s even scarier and gorier than I remember!).

As a book coach, editor and ghostwriter, I get asked about AI—A LOT. My answer is usually along the lines of what I tell my 11-year-old twins when they bug me about getting cellphones so they can go on Snapchat with their friends: “Just because you can, doesn’t mean you should.”

As someone who approaches most instances of human hubris with what I think is a healthy degree of skepticism, and as a fan of stories of science gone awry—such as in the case of The Fly, or one of my all-time favourites, Frankenstein—I admit I undoubtedly have a negative bias toward many technological advances.

Still, I do see some positives for AI. First, let me outline my caveats:

1.     AI does not create. It only regurgitates. Sure we could go down the vinylphile’s rabbit hole and list off the number of music artists who “borrowed” from earlier albums and artists and adapted it to create their own fresh twist. What’s important to remember here is that AI is drawing on sources outside of it—which means when you ask it to create original content for you, there’s nothing original about it.

2.     Likewise, I warn my clients that when they use ChatGPT, they could be putting their well-earned ideas into a content soup that Chat can then spit out to any other user…in the world. Therefore I caution against inputting any material you’re protective of before you widely publish, register or trademark it, to maintain your ownership as the originator of said content.

3.     As an example, I recently wrote a fake travel article to play with ChatGPT and see what it could do. It actually wrote a fantastic article. It was well organized, well researched and eloquent. Problem was, when I ran the article through a plagiarism detection software, I discovered numerous instances of plagiarism, which—in Canada, anyway—is against the law.

So, where do I see AI fitting in for the people I work with?

1.     AI is a brilliant tool to repurpose, repackage and redistribute your content. I’m really excited about the opportunity to use AI to slice and dice my content bank and redistribute my already published content through AI-generated video/audio snippets and social media bites.

2.     I found Chat to be supportive as a template-generating tool. For example, I had Chat produce a screenplay for me so I could have my screenplay properly formatted. I then took that template offline to repopulate with my own story.

3.     I think AI is great to help create things like newsletters and social media for people who don’t have a lot of time or don’t think they’re great writers. If it’s not proprietary content per se, but rather messaging around an upcoming offer, etc., then I think things like Chat can save a lot of time and headaches.

Most early adopters will tell me, this is happening whether I like it or not, and the sooner I get onboard with the technology, the more I increase my chances of survival in the new age of AI.

Maybe.

But looking at the younger generations and what they’re facing in their future—job loss, dopamine and serotonin disruption, the mental health crisis—I’m not so sure.

Personally, I still enjoy a good hardcover book ;)

Cat xo

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Do you want to write a travel book?

Fun fact: I used to be a travel writer, spinning stories about the hottest hotels, restaurants and destinations around the world. Talk about being wined and dined!

I still have the travel bug, though it’s now reserved for places I know my kids will enjoy. (Picky eaters and a 3-hour, 7-course meal? I’ll pass ;)

So I thought it would be fun to combine my love of travel and books for a FREE online event covering how to write and publish your travel book.

Featuring travel authors and publishers, this panel will show you:

-What publishers today are looking for in a travel book and author

-How to attract an agent and that dream book deal

-What you need to know about self-publishing your book

These are just some of the questions we’ll be answering in my upcoming FREE online event How to Write and Publish A Travel Book, which I’ll be co-hosting along with KITI Social, a community for travel media, PR, brands and tourism businesses.

Whether you want to write a travel book, have another non-fiction book idea or are curious about what it takes to get an agent, publisher or self-publish your own book, this event is for you.

RSVP HERE and let your non-fiction book publishing dreams take flight.

PS: The event takes place on Friday November 3, 2023 at 12pm EST, but when you register up you’ll have access to the replay. Join us live for the chance to post your own questions in the chat and we’ll try our best to get to them!

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Using AI to Spark Creativity

The topic of AI came up a lot during my interview series: The Future of Content Marketing. One fun interview I had was with guest David Baker, founder of Bspōk, which is focused on supporting unknown artists using Web3 technologies. In our chat, David spoke about content marketing in Web3, the future of influencer marketing, as well as the possibilities of Chat GPT and other AI tools for unleashing creativity, ingenuity and innovation in all spaces, and for all ages. Click here to watch the interview, and if you like it, please Like and Subscribe to my channel for more!

If you knew me + more books on writing recos

If you knew me, you’d know that today is my birthday 🥳

If you knew me, you’d know that I eat personal development for breakfast.

If you knew me, you’d know my book Again Only More Like You is coming out in April 2025, and it’s about friendship, growing up and starting over—basically, you, me and everyone we know.

You’d know I spent my childhood years with my nose buried in books, didn’t read a single book during my core child bearing years and now I mostly read non-fiction in the form of books about leadership, personal development, entrepreneurship, memoirs and biographies.

If you knew me, you would know I was a magazine editor, editorial consultant, and content strategist for 25+ years.

If you knew me, you’d know I am all about story.

If you knew me, you’d know I love helping heart-centred speakers, coaches, experts and entrepreneurs achieve more success and impact by writing books that inspire, empower, educate and motivate.

If you knew me, you would know that I’m just getting started. 😉

If you knew me, you’d know: I’m just like you. 💗

Cat xo

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Fall Reads

The warmer weather has me wanting to curl up with a good book. So I figured now would be a good time to share some of my favourite books on writing:

-I can’t recommend enough Lisa Cron’s Story Genius, which will guide you through the interior journey of every protagonist and story, which is just as important—if not more so—than the external journey.

-Save the Cat is my most dog-eared book on writing, though it’s better known as the bible on screenwriting. I use this for every book project I work on, to help me find and amplify the key moments of every story.

-Rick Rubin’s The Creative Act—I relate to so many of music producer Rick Rubin’s thoughts on the creative process. I feel like in this book he articulates a lot of the advice I give my writers. Structure is one thing, but if you’re looking for a guide on creativity and how to stay in the flow, this is the best one I know.

What are you reading right now? I’d love to hear.

PS: I had the honour and privilege of interviewing author Lisa Cron for my series The Power of Story, which is now available on my podcast at Passion Project. Click here to listen in on our chat on what makes a great story, and how to turn readers into your biggest fans!

Where there's hope, there's a way…plus tips for attracting your dream book deal

What do you say when the world is burning? 🔥

Say too much and it’s just another finger pointed, adding more vitriol to the fire. Say nothing and risk looking like you’re pretending to stick your head in the sand—something I’ve already judged others on, and I’m sure been found guilty of.

Instead, I’ve been looking inward, scrubbing the walls of my mind, heart and soul, wondering how can I live in a world with so much hate? What have I done to contribute to it? What haven’t I done to eradicate it? Who do I need to be to help make it better? I’m still looking for answers…

And yet…I know that I also live in a world of love, compassion, kindness, beauty and generosity. My writers, authors, clients and partners are all passionate about making the world a better place…

People like Sean, who is showing people how to break through their internal programming to create the life of their dreams…

And Troy, who is giving us the keys to courage to create a life of impact, adventure and abundance…

There’s Shannon, who is inspiring women to go after their dreams, and show them how to maintain their health, wellness and relationships along the way…

And George, who wants to help people thrive in their businesses so they can achieve financial freedom…

And Cameron, who wants to show people how they can heal their bodies—naturally and in the gentlest ways possible…

And my dearest Caryn, who is sharing a glimpse of the great beyond, of the hereafter, and the greatest love story I’ve ever heard.

I could go on, but they’re honestly bringing tears to my eyes, because what they’re creating is so beautiful and I’m so grateful to be a part of it.

In every way possible—through their books, businesses, courses and coaching—they want to inspire and empower, educate and motivate—and I guess I do too.

We can’t give up. We can’t slow down. We can’t shut up. Not even when the world is burning, because it needs us now more than ever.

So if you’re feeling short of hope right now, lean on me and mine. I’ve got enough faith for the both of us.

As Tom Hanks’ character in Castaway says, “I know what I have to do. I have to keep breathing. Because tomorrow the sun will rise. Who knows what the tide could bring.”

Cat xo

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To Self Publish or Not To Self Publish

I was chatting books—of course—with my client the other day. He asked me why I chose a traditional publisher for my book, over self-publishing. The truth is, I was *this* close to self-publishing my book, when I got my book deal. I just wanted it out in the world, and I knew I could do a pretty good job of promoting and selling it. I also knew what was in my gap—screenwriting and film industry contacts. I originally wrote the story as a screenplay and always saw it playing out on the screen. In the end, the publisher I signed to has deep connections to the film and TV industry. Working with an independent publisher also gives me more control and creative freedom with my book, something that’s important to me.

For most of my clients, however, it just doesn’t make sense to wait 2+ years for their book to come out. It’s their all-access pass to new clients, growing their brand and their business, getting on podcasts and landing on bigger platforms and stages.

For some, though, like Sean, who aren’t in a hurry to grow their business or brand. Who already have the kind of platform, network and audience publishers are looking for. And who have a unique book and perspective, exhibit great writing chops and have a fantastic editor and coach (like me) priming them for the win, traditional publishing can certainly be a promising option.

Here’s what you’re going to need to attract that book deal if you have your hearts set on traditional publishing:

-A platform and built-in audience. Remember, traditional publishers are going to be working to place you on bookshelves next to household names like Michelle Obama and Brene Brown. You don’t have to be that big, but you do need to prove that you can sell books. Lots of them.

-A rock-solid book outline and/or polished first draft. First-time fictions authors really need to have a polished manuscript ready, but for non-fiction, you will likely be asked to develop a book proposal for publishers, which includes a detailed book outline and chapter summaries, so be forewarned: An idea, or sketch of an outline, is not enough.

-A sample of your writing and it needs to be high quality. Whether you’re working to acquire an agent or publisher book deal, you will need plan for a polished first 5-20 pages or first couple of chapters of your manuscript. Lean on your feedback partners, beta readers and editors to help you get that sample into tip-top shape.

-A book promotion strategy. Yes even traditional publishers lean on authors to promote their books, especially for non-fiction. Be ready with ideas for how to get your book out there and noticed.

-A clear idea of who your audience is. Both agents and publishers are in the business of selling books, and that means knowing what the market is asking for. You need to show that you know who your ideal reader is and what they want, as well as where your book lands in the market and on book shelves. This can be teased in your agent query letter, and for non-fiction, you’ll get to expand on this in your market and competitive analysis.

If it seems like a lot of work, it is. But it’s also going to set you up for the most success. If you’d like ongoing support with writing, finishing and publishing your book, DM me or sign up for my publishing academy, which includes monthly meet-ups and group coaching, here: https://app.searchie.io/hub/L9VdGPKRBK

The secret to making something extraordinary

“Everybody’s looking for an easy answer out of a can.”

That’s a favourite line in my house—something our mechanic, who sadly passed away a few years ago, used to say and which always makes me laugh because it’s so true.

The truth is there are no easy answers.

AI, ChatGPT, email templates, clickfunnels—all the frameworks, all the tools, can’t help you if you’re not willing to do the hard stuff: the inner work to discover what makes your message, your story, YOU, original and unique. 

Like all things spiritual—and to me, storytelling is a spiritual act—it’s an inside out job.

You have to start from the inside—what do I (with a capital I) want to say, and why am I uniquely equipped to share this message? Why this story, and why me? Focus on that first and pour it out on to the page, as I always tell my writers, before looking to frameworks and rulebooks to craft your story to perfection.

I like how music producer Rick Rubin puts it in his book The Creative Act:

“Set aside the outline, write with no map and see what happens. With the intention set, and destination unknown, you’re free to surrender your conscious mind, dive into the raging stream of creative energy, and watch the unexpected appear again and again. As each small surprise leads to another, you’ll soon find the biggest surprise: You learn to trust yourself. In the universe, with the universe, as a unique channel to a higher wisdom.”

If you want to create something perfectly ordinary, start with a plan.

If you want to create something extraordinary, though, you have to throw out the script, and risk being wrong. Risk being vulnerable. Risk being scared.

Some of my clients have an outline when we first meet, some don’t—I’m okay with either. If they have an outline, I encourage them to hold it loosely and be open to it evolving as we work together, in service to creating the best book that we can. 

Even without the outline, though, I like to have at least a mental screen shot of my vision for my books, to keep me focused and motivated. Here are the top 3 things I like to identify before I start any book, and which provide a foundation for any project:

✅ What’s your story and why are you the person to tell it? This is something I ask all my writers at the start of a project. It can also help to craft your Why Story, or to articulate it in a way that you can come back to again and again, draft after draft, when you can’t see the forest for the trees. (It also goes a long way to helping you write your introduction, if you have one; writing your agent/publisher query letter, if you eventually plan to; or drafting your keynote, if you hope to deliver it one day)

✅ Answer: Who is this story for, and what do they need/want? If your intention is to share your book with other people one day, make sure there’s alignment. For example, if you’re a middle-aged man but you’re writing a book to inspire young female entrepreneurs, what common ground do you share that you can speak into, so they can see themselves in your story and hero’s journey?

✅ What’s the REAL point of this book? Sometimes it can take a little digging to discover why a book is truly important to the writer. They often have a lot of superficial reasons they like to throw at me first ;) but that’s not going to carry them through the hard moments, or help them achieve the kind of fulfilment they’re really seeking.

Personally, I don’t care how many books I sell. I don’t write to make money, and that frees me up creatively and allows me to stay authentic and true to my vision. I write to make women feel seen, heard and loved. Period. Anything else is just icing on the cake.

For other writers, if it’s to sell as many books as possible, I might direct them to traditional publishing, if I think they have a chance of getting a book deal. 

If it’s to grow their business, brand or impact, though, I usually encourage them to self-publish. (After all, who wants to wait 2-plus years to make a difference in someone else’s life?)

Both outcomes will influence the editorial direction the book takes.

If there’s any road map you follow, if there’s any framework you lean on, let it be this. 👆🏼

Cat xo

PS: If you want to create something extraordinary and are willing to be wrong, vulnerable and scared, if you’re willing to be curious and play, in order to create the best book that you can, reach out to me. I will hold your hand and walk with you all the way.

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How to unleash your creativity and sprint toward your goals

When was the last time you sprinted?

People always ask me: How do you do it? Raise 4 kids, run a business, write books, stay healthy and fit.

The answer: Sprints

In fact, I’m just coming off one. Last summer I spent one month processing all the feedback I’d gathered on my book—from publishers, screenwriters, film scouts, Beta readers and agents, over the years. I spent another month dreaming, praying and generally noodling over the problems and solutions to the feedback I got and the changes I wanted to make to the book. (The number one question being: How do I satisfy convention without being conventional? 🤔 More on that in a future post.)

From there, I itemized everything I wanted to tackle in a Word doc table checklist. Then this month, I was in a sprint to implement those changes. I carved a few hours every morning to work on my book, and have a few days left to read it over one last time before I submit the manuscript to my publisher and it begins its journey on the conveyor belt of publishing as it makes its way to a book store near you.

In the meantime, some things have taken a back seat: Enrolling new clients and members for my business, hosting events and workshops, my podcast, social media! (Yes, that’s why I’ve been strangely absent, if you noticed.)

Now that my sprint is coming to a close, you’ll start to hear more from me. (Hopefully that’s a good thing.) I’ll turn my attention to some of the things that have been waiting on the back burner, before I do another sprint—this time to revisit my second book, for a fresh edit and revision. (But not before I've had a chance to rest and relax a bit.)

Someone else who knows about sprints is Matt Rogers—a client of mine who wrote his book in 9 days!

As Matt admits, he always knew he had a great book in him, but he was “rudderless.” He had spent years sputtering, rewriting and making excuses. He lacked confidence and direction.

Working with me helped Matt put intentional and purposeful effort into how, when and where he wrote.  As Matt says, “That direction on how to organize my process released my ultra-creativity.”

The result was 45,000 written words and a full first draft manuscript in just 9 writing days—“a waterfall of words,” as Matt calls it.  

Although Matt already had a strong chapter outline and 25 years of experience under his belt when he started working with me, the focused process helped him download it all on to the page very quickly.

 Matt sums up the experience like this:

“A great coach doesn’t always teach his/her pupil how to be great. Sometimes it is just a matter of teaching his/her pupil how to unleash the greatness that’s already in them.  Cat removed the pressure and anxiety from me, and my creativity flew out.  It was the closest I’ll ever get to Bradley Cooper’s character in the movie “Limitless” where he takes a pill that allows him to use 100% of his brain capacity.  Cat, you were my brain unleashing pill…just with a positive connotation😜”

Working with me helped Matt overcome his fears and doubts, and gave him the confidence and encouragement he needed to commit to his book and vision for his life and business.

“This book has shown me that I still have a lot to give, and I still have an abundance of time to make the world a better place by helping families, student-athletes and leaders be better prepared for their futures,” he says, and he's right. Matt’s book Significant Recruiting is now available on Amazon (see my review of the book below). If you’re a parent of a tween, teen or student-athlete, or know of one, this book is a must-read.

In the meantime, to create a sprint for yourself, here are the key ingredients:

-Set a stretchy but attainable by-when date

-Come up with strategies for how to attain your goal, and also a plan for how to deal with challenges you can expect along the way 

-Grab an accountability partner if you need one

-Have a cheerleader, coach or friend who cares about your success and who you can go to to celebrate the wins, and also to troubleshoot when you’re feeling stuck

-Be sure to rest in between sprints so you don’t burn out and can enjoy the journey along the way and appreciate how far you’ve come

If you’re still scrambling for time and how to fit your sprint in, think:

-What can you let go of if you need to during your sprint

-Identify time sucks that you can allocate to your book instead (sorry, TikTok)

-Surrender the goal to be great or perfect and make “Done is better than good” your new motto

And if you see yourself as more of a long-distance runner than a sprinter, know that I’ve got you too. The long run takes stamina and creates more space for self-doubt—exactly why you need a buddy even more. If you’re looking for one, ping me. Whether it’s 1-1 with me, or in my community of writers and authors, I know a few people who can help ;)

Cat xo

PS: You can catch my interview with Matt for his podcast Be Significant, where guests share their years of experience teaching, coaching and leading others for a significant and authentic life. Click here to listen.

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REVIEW: Significant Recruiting, by Matt Rogers

People talk about “generational wealth” but I think the greatest thing we can give our kids and invest in on their behalf is leadership and the tools to drive your life and create the future you hope for.

Matt Rogers’ book Significant Recruiting does all that and more. It’s first and foremost a guide for college-athletes and their parents, on how to get recruited to their dream teams, colleges and scholarships. It shows them how to know their worth, own their academics and create a game plan to go after what they want, as well as showing how coaches and recruiters think and what they’re really looking for.

The book teaches students great habits, mindsets and skills that will serve them in not only applying for those post-secondary positions but also throughout their career as well. Which is why, as a mom myself, I see so much value in this book—not just for student-athletes and their families, but for any tween, teen or parent of kids.

Matt’s book and the stories he shares within reveal the dangers and opportunities of social media, how to approach and work with people to get what you want, how to be responsible for yourself and your future and how to make your dreams happen. It may well be one of the most important books you or your kid will read, to prepare them for their future.

You can find Matt's book at Amazon.com.